[Market School] Final Activity Report Meeting Held for High School Student x Market Problem-Solving Project

The general incorporated association Market School held its final activity report meeting for market stakeholders on Saturday, March 21. The Market School is a project to convey the original role and charm of the market. This initiative is part of the Nippon Foundation's "Umi to Nippon Project" (The Sea and Japan Project), which connects people through the sea to pass on a rich and beautiful ocean to the next generation.

What is the "Market School" activity?

*This press release is based on a modified version of the original text written by high school students.

"Market School" is a project where high school students collaborate with intermediate wholesalers at the Yokohama Central Wholesale Market to convey the market's original role and charm. While learning about the market, the students take on challenges such as "PR activities," "product development," and "event planning," aiming to communicate with a wide audience. Through these activities, they work to raise awareness of fresh fish and the unique liveliness of the market, while also creating opportunities for people and restaurant staff who don't usually visit the market to come and do business. By leveraging the flexible ideas and dynamism of the younger generation, they are pioneering new possibilities connecting the community and the market, and promoting the market's appeal. In this release, we present reports from the participating members.

3rd Year Student Hana.S

For this final presentation, I worked on creating the slides and the script. In the previous mid-term presentation, I had packed too much information into the slides, making them difficult to see. This time, to improve on that, I focused on extracting the important parts and making them large and easy to read. As a result, when presenting, I was able to look at the audience instead of just staring at the slides, so I think the presentation itself went better than last time.

3rd Year Student Ayu.I

I reported on our service (Fish Idea Club) and PR activities. During the Q&A session, several people offered suggestions for our PR activities, asking things like, "How about trying this?" I was grateful, feeling that "these are perspectives we couldn't have found on our own." I was also truly happy that the intermediate wholesalers, city council members, and other market officials told us that our activities were meaningful.

Although I was in charge of PR, this fiscal year I went beyond that framework and also participated in service and product development activities. I was able to share the knowledge I gained from that, as well as things that might at first seem unrelated to "Market School," with many people at this final presentation.

Following the mid-term presentation, I am filled with gratitude for having such a valuable opportunity prepared for us and for having so many people attend. Truly...