Daiki Seiko Renews Official Online Shop, Strengthening Lineup of Customizable Made-in-Japan Aluminum Bear Bells

Daiki Seiko Co., Ltd. (CEO: Hirokazu Saito), which has been engaged in mold manufacturing and precision aluminum processing supporting the aerospace industry for over 50 years in Komaki City, Aichi Prefecture, renewed its official online shop for its house brand 'DAIKI NEXT' on May 8, 2026, in conjunction with the start of the mountain climbing season.

The new official online shop introduces lightweight, rust-resistant Japanese-made aluminum bear bells, categorized by personalization options, sound characteristics, and usage scenarios such as climbing commemorations or gifts. Amid rising concerns over bear encounters in recent years, bear bells are gaining attention not only as protective gear but also as tools for carving memories of the mountains.

### Background of the Renewal With the peak of the climbing season starting in May and the recent increase in bear encounters, the importance of bear bells as essential safety equipment is being reaffirmed. Meanwhile, the company's bear bells have high demand as commemorative gifts, leading to a renewal that strengthens the 'Personalized Bear Bell' offerings to fulfill the desire to 'protect loved ones' (Vice President Sanae Saito).

### Features of the Renewal The site organizes products by series and usage scenes like personalized gifts, summit commemorations, and personal use. Personalized gifts allow for names and messages to be engraved, creating unique one-of-a-kind presents. It also features comprehensive support information, including pre-purchase consultations, prototyping, and post-purchase repair/exchange services.

### Launch of 'Mountain and Sound Content' Media In addition to product sales, the company launched an owned media platform to provide information on the effectiveness of bear bells, how to choose them, and general bear safety tips. By publishing expert-led articles such as 'Are bear bells actually effective?', the company supports climbers through both products and information.

### Key Product Lineup - **DaiFeel ZERO**: An entry-level model focused on bear bell functionality. Lightweight with a high-pitched design. (From 5,500 yen including tax) - **DaiFeel**: A 2-way model usable as both a bear bell and a wind chime. Ideal for gifts with personalization support. (From 11,000 yen including tax) - **FueFeel**: A 3-way model functioning as a bear bell, wind chime, and whistle.