Shampoo Loved for 25 Years in Salons Reborn with New Formula! "Yasashizuku," a Shampoo for People and the Planet, Now Available on Makuake from July 1st with Up to 15% Off Limited Pre-Sale!

Minna no Shampoo Yasashizuku is a new product from Daiki Biyo Shoji Co., Ltd. (Abeno-ku, Osaka; President: Koji Onishi), a company with 46 years of experience in wholesale beauty supplies.

Adopting the plant-derived cleansing ingredient decyl glucoside, this shampoo can be used by the whole family for washing hair, face, body, and even as a shaving foam.

By using the dedicated nozzle, you can save the trouble of daily cleaning and refilling bottles, helping you make effective use of your time.

We are launching a pre-sale of Minna no Shampoo Yasashizuku on Makuake, challenging crowdfunding with a pre-sale price of up to 15% off. This crowdfunding campaign starts on July 1st (Wed) at 2:00 PM and ends on July 30th (Thu) at 10:00 PM.

Crowdfunding Page

Page for Minna no Shampoo "Yasashizuku" on Makuake, a support purchasing service for new products and experiences. Support purchase acceptance period: July 1, 2026 - July 30, 2026

Limited Pre-Sale on Makuake with Up to 15% Off

The haircare market is characterized by rapid trend changes and the annual introduction of new moisturizing and repairing ingredients. Amidst this, there is a salon-exclusive shampoo that has been loved by professionals for 25 years. This shampoo was pioneering at the time of its release 25 years ago, adopting the plant-derived cleansing ingredient "decyl glucoside," and continues to receive high praise from salon staff for its "moisturizing feel."

Based on our experience and knowledge, Minna no Shampoo Yasashizuku has been developed by blending new ingredients and natural herbs, with extensive internal testing for usability, scent, and lathering, finally resulting in the birth of "Minna no Shampoo Yasashizuku" after a year and a half.

Contains Gentle Plant-Derived Cleansing Ingredients

Minna no Shampoo Yasashizuku was developed by newly adding niacinamide, phytosphingosine, and vitamin C derivatives (all skin conditioning and moisturizing ingredients) to a shampoo containing the gentle cleansing ingredient (decyl glucoside) that has been used in hair salons for 25 years.

With its plant-derived cleansing ingredients, it thoroughly removes dirt from hair and scalp while providing ample moisture, making it a shampoo that the whole family can use.

Crowdfunding Page

Page for Minna no Shampoo "Yasashizuku" on Makuake, a support purchasing service for new products and experiences. Support purchase acceptance period: July 1, 2026 - July 30, 2026

Bottle-less: A New Choice

Instead of a regular pump container, we will only sell refill pouch containers.

The dedicated nozzle can be hung for use, eliminating concerns about dirt at the bottom of bottles and making daily bathroom cleaning a little easier.

Furthermore, it saves the trouble of refilling from a pouch container into a bottle, helping you make effective use of your time.

We adopted this dedicated nozzle after more than six months of in-house testing.

Uses a Dedicated Nozzle That Can Be Hung While Still in the Pouch

Gentle on People, Kind to the Environment

The plant-derived cleansing ingredient decyl glucoside thoroughly removes dirt from hair and scalp.

Ceramides, phytosphingosine, and vitamin C derivatives (all skin conditioning and moisturizing ingredients) moisturize hair and scalp.

Niacinamide (skin conditioning ingredient) prevents dryness and keeps the scalp healthy.

By adopting a pouch container that significantly reduces plastic usage, we contribute to reducing environmental impact. The pouch container is recyclable (depending on the region).

The dedicated nozzle was manufactured by a company in Ota Ward, Tokyo, a city known for its manufacturing.

Simply cut the spout of the pouch container, insert the dedicated nozzle, and lock it! Hang it in your bathroom using an S-hook.

It allows you to use up all the contents without leaving any residue, making it kind to both the planet and your wallet!

For instructions on how to attach the dedicated nozzle, please refer to the guide included with the product. Shampoo dispenses with a simple press of the nozzle.

*The dedicated nozzle is sold separately.

Crowdfunding Page

Page for Minna no Shampoo "Yasashizuku" on Makuake, a support purchasing service for new products and experiences. Support purchase acceptance period: July 1, 2026 - July 30, 2026

A Shampoo for All Genders and Ages

In consultation with development researchers, we selected natural herbal extracts that keep hair and scalp healthy.

From dozens of scents, our internal monitors spent six months selecting a soap scent that the whole family can enjoy.

The fragrance is certified by IFRA (International Fragrance Association).

Shampoo Containing Natural Herbal Extracts for the Whole Family

Carefully Packed and Inspected One by One

Each item is carefully packed and inspected by hand.

Label Design Commissioned to Designer Akiko Takemoto

The logo is easy to read and also subtly incorporates the "shizuku" (droplet) image from Yasashizuku.

The label illustration was commissioned to designer Akiko Takemoto of Studio Bamboo, who created a gentle design that would be loved by the whole family.

Crowdfunding Page

Page for Minna no Shampoo "Yasashizuku" on Makuake, a support purchasing service for new products and experiences. Support purchase acceptance period: July 1, 2026 - July 30, 2026

Product Information

Product Name: Minna no Shampoo Yasashizuku

Volume: 400ml (pouch container only)

Scheduled Retail Price (pouch container only): 3,850 yen (tax included)

All Ingredients

Crowdfunding Return Items (Partial Excerpt) Support Purchase Acceptance Period: July 1, 2026 - July 30, 2026

[First 20 Sets] Super Early Bird Discount 990 yen OFF [First 10 Sets] Bulk Purchase Discount 14% OFF [First 10 Sets] Super Bulk Purchase Discount 15% OFF

Crowdfunding Page

Page for Minna no Shampoo "Yasashizuku" on Makuake, a support purchasing service for new products and experiences. Support purchase acceptance period: July 1, 2026 - July 30, 2026

Company Introduction

We are Daiki Biyo Shoji Co., Ltd., a wholesaler of beauty supplies for hair salons in Osaka.

With 46 years of history, we have been involved with various products related to hair and scalp.

Our company started developing and selling original salon hair care products 25 years ago.

We have a sales record of 73,000 units for our original hair care and skincare products for salons in fiscal year 2025.

Please feel free to consult us about original hair care, cosmetics, and beauty products for salons.

Every successful business has a "reason."

Daiki Biyo Shoji Co., Ltd. is a beauty dealer in Osaka that helps businesses become "the best in the region," aiming to be "stores where customers and staff gather." Our motto is to bring the "aspirations" of salon owners and staff to life and to create stories together so that customers think, "I'm glad I came to this salon."

[Company Profile]

Daiki Biyo Shoji Co., Ltd. (https://www.daiki-net.com/)

President: Koji Onishi

3-4-10 Mishoshoen, Abeno-ku, Osaka, 545-0003

TEL: 06-6621-1951

[SNS Accounts]

Instagram: @daiki.abeno

X (formerly Twitter): @daiki_beautynet

Facebook: @daikibeautynet

Threads: @daiki.abeno