Dynamic Plus Co., Ltd.'s Dynamic Pricing Service 'D+' Introduced at 'THE AWAODORI 2026'

Dynamic Plus Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Hideto Hirata) is pleased to announce that its dynamic pricing service 'D+' will be introduced again this year at 'THE AWAODORI 2026', which will be held in Tokushima City, Tokushima Prefecture from Tuesday, August 11 (holiday) to Saturday, August 15, 2026. This marks the third consecutive year that D+ has been adopted.

The Awa Odori festival is a leading traditional cultural event in Japan with a history of over 400 years, attracting over one million visitors annually from both Japan and abroad. Efforts are being made to balance operational sustainability and visitor convenience in the sale of viewing tickets.

'D+' by Dynamic Plus Co., Ltd.

An AI algorithm calculates the optimal price according to demand based on data such as sales status and inventory, allowing customers to purchase tickets at a price they find reasonable. Based on last year's results, the company will support smooth operations and revenue optimization through this service again this year.

The company will continue to contribute to the development of cultural and regional events from the perspective of pricing strategy.

THE AWAODORI 2026 Dynamic Pricing Target Performances

'匠の舞台 優りび 〜SUGURIBI〜' Date & Time: Tuesday, August 11, 2026 (holiday) Venue: Asty Tokushima (1-1 Higashihama Bonji, Yamashiro-cho, Tokushima City) *Tickets excluding U25 are eligible.

'夢の舞台 祭りび 〜MATSURIBI〜' Date & Time: Wednesday, August 12 to Saturday, August 15, 2026 Venue: Awagin Hall (2-14 Aiba-cho, Tokushima City)

Paid Dance Venues Date & Time: Wednesday, August 12 to Saturday, August 15, 2026 (Two-part rotation system) [Part 1] 18:00-19:40 [Part 2] 20:20-22:00 Venues: Aibahama Dance Venue, Minamiuchi-cho Dance Venue (excluding special viewing seats), Konya-cho Dance Venue (excluding Part 2 on Thursday, August 13)

Ticket Sales Schedule Advance Sales: Saturday, June 13 to Sunday, June 21 General Release: Wednesday, July 1 *Price changes will be reflected from Wednesday, July 8.

For more details, please check the official website below. https://www.awaodorimirai.com/

Conclusion

Data-driven optimal pricing is a crucial element for maximizing revenue and achieving sustainable development and success.

Dynamic Plus supports solving various challenges by proposing optimal prices using AI.

Dynamic Plus Co., Ltd.

[Company Overview] Company Name: Dynamic Plus Co., Ltd. Established: June 1, 2018 Representative Director: Hideto Hirata Head Office: 9F Takebashi7, 3-27-7 Kanda Jimbocho, Chiyoda-ku, Tokyo 101-0051

Shareholders: Mitsui & Co., Ltd. PIA Corporation Avex Live Creative Inc. NEC Corporation

Business Overview: (1) Provision of dynamic pricing service 'D+' for various industries (2) Provision of revenue management service 'Revenue+' for various industries (3) Consulting services in pricing-related fields using mathematical analysis and AI (4) Development and maintenance of embedded software