Dümmen Orange's Mother's Day Gift Proposals Receive Positive Feedback at Chiba Pack Trial 2026

Dümmen Orange Japan Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative Director: Tetsuya Obara) exhibited at the "Chiba Pack Trial 2026," held from May 19-21, 2026, in Inzai City, Chiba Prefecture. This year, they exhibited at the venue of their business partner, Hardin Co., Ltd., welcoming over 400 visitors including growers, retail buyers, and wholesale market intermediaries. The venue was divided into three sections: "Carnations," "Spring Garden," and "Summer & Autumn Garden." Among these, the carnation exhibition, themed around Mother's Day gift proposals, was particularly well-received.

Sales Floor Proposals Focusing on Changes in the Mother's Day Market

Sales Floor Proposals Based on "Mother's Day Pink"

In recent years, the Mother's Day gift market has seen a trend emphasizing not only traditional luxury and volume but also compact, easy-to-carry designs and a sense of approachability that encourages spontaneous purchases.

Furthermore, in recent years, as seen in the growing popularity within the sports world, gift proposals for Mother's Day based on a bright and energetic impression, centered around hot pink, have been attracting attention. In response to these market shifts, Dümmen Orange implemented an exhibition themed "Mother's Day Pink." They presented sales floor proposals that combined not only flowers but also pot covers and promotional materials, creating a realistic in-store atmosphere.

Pink Blush / Cute and Easy with a Fabric Tote BagDear Mommy Set of 2 / A Basket with 100 Points of Cuteness

At the venue, many visitors stopped to admire the displays and take photographs.

Sprint Type Highly Rated by Buyers

The carnation "Sprint" particularly stood out this time. Sprint is characterized by its plump, three-dimensional flower shape and abundant color variations. Despite its compact size, it possesses a strong presence that enhances the sales floor, attracting the interest of many buyers. Among them, the three varieties "Pink Blush," "Fancy Red," and "Burgundy," with their impressive bi-colors that accentuate the three-dimensionality, were presented alongside displays imagining a Mother's Day sales floor, leaving a lasting impression on visitors captivated by their floral beauty.

Popular No. 1 Fancy RedBurgundy with an Adult Appeal

Additionally, the new series "Dear Mommy" introduced as a new series also generated buzz with its approachable naming.

Dear Mommy PinkDear Mommy CherryDear Mommy Peach

New Large-Flowered Varieties Also Introduced

At the venue, in addition to the Sprint type, new varieties of the large-flowered "Oriental" type, a long-standing staple for Mother's Day gifts, were also showcased. "Pink Lumiere" in pink and "Red Embrace" in red, with their large and gorgeous blooms, exuded presence at the exhibition venue, conveying a different charm from the compact types to the visitors.

Pink Lumiere, featuring attractive shades of pinkRed Embrace, with abundant and impressive blooms

Connecting Growers and Retailers to Create Demand

Tetsuya Obara, Representative Director of Dümmen Orange Japan, commented on the exhibition and future prospects as follows:

"Mother's Day ends after the day itself. It's a shame to conclude it in just one day. Many people in the flower industry must have felt that it should be 'Mother's Month.' Now, a major movement called 'Mother's Day Pink' is emerging, involving the sports and fashion worlds, coloring the period from May 1st to the end of the month with vibrant pink. If the world is filled with pink until the end of May, the flower industry should fully embrace this trend and create a new custom where 'flowers can be gifted anytime in May.' By introducing vividly colored 'Mother's Day Pink' varieties to the market, Dümmen Orange will break free from the conventional sales floor mold and provide full support to enable the flower industry to quickly adopt this new trend."

Dümmen Orange will continue to work towards revitalizing the flower market and creating demand through activities that connect growers, distributors, and retailers.

Dümmen Orange Japan Co., Ltd.

<Company Overview> Established: November 1, 2001 Location: 2F Kurokaneya Bldg., 60 Hirata-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture 432-8031 Representative Director: Tetsuya Obara Capital: 30 million yen

Main Breeding and Sales Items: Roses, Carnations, Chrysanthemums, Gerbera, Pot Carnations, Bedding Plants, Potted Plants, Materials for Flower Production

Contact for Inquiries Regarding This Release: Mayuko Mito, Marketing Manager APAC Keywords: