From Creators to Users: Tonarism Launches "Tonarism Direct," a Semiconductor and Electronic Component Procurement Site Limited to End-User Companies

Tonarism Co., Ltd. (Head Office: Kawasaki City, Kanagawa Prefecture / Representative Director: Yuya Shinkawa / hereinafter referred to as Tonarism), a semiconductor trading company, opened its semiconductor and electronic component procurement site "Tonarism Direct" (https://tonarism-direct.jp) on Wednesday, July 1, 2026. Tonarism Direct is the world's first membership-based e-commerce site that handles only genuine products procured through reliable channels such as manufacturers and authorized distributors, and limits corporate membership registration to end-user companies that actually use semiconductors and electronic components. Even when trading companies and wholesalers register, they are required to disclose information about the end-user companies that will be the final place of use, aiming to suppress opaque resales and gray market distribution and promote transparency in the semiconductor and electronic component distribution. For manufacturers, it offers a new sales channel that expands sales opportunities while protecting their brands and distribution routes. For development and purchasing sites, it provides detailed procurement support unique to Japanese companies, including small-lot and flexible procurement, invoice payment, support for environmental and quality-related documents, and consultation in case of defects. Through this service, Tonarism is working to revitalize the semiconductor and electronic component distribution based on the concept of "From creators (manufacturers) to users (end-user companies)."

* "World's first" is based on our survey of public sales conditions of major global semiconductor and electronic component e-commerce sites as of June 2026, which found no membership-based e-commerce sites that limit membership registration to end-user companies that actually use semiconductors and electronic components, and require disclosure of end-user company information when trading companies and wholesalers register.

Background: "Legitimate Procurement" and "Distribution Transparency" Questioned After Semiconductor Shortage

Following the semiconductor shortage after the pandemic, manufacturing industry procurement sites have placed greater emphasis not only on securing necessary parts but also on the reliability of procured parts and the transparency of their distribution channels. For hard-to-obtain semiconductors and electronic components, there is a risk of mixing in re-marked, used, or unknown origin products due to transactions through unofficial distribution channels or the broker market.

Furthermore, procurement operations that involve individually contacting multiple distributors and trading companies place a significant burden on purchasing staff, and it becomes difficult to determine the appropriate purchase timing when prices and inventory levels are not clearly visible. On the other hand, for manufacturers, the flow of their products into unintended resale markets can undermine brand value and price order.

Against this backdrop, the semiconductor and electronic component distribution requires a system that clarifies procurement routes and sales destinations, and is reliable, including post-purchase support.

Three Features of Tonarism Direct

Buyers Limited to End-User Companies

Tonarism Direct is a membership-based e-commerce site. Only end-user companies that actually use semiconductors and electronic components can register as members. Trading companies and wholesalers are required to disclose end-user company information when registering, with the vision of eliminating opaque resales and gray market distribution from the world.

Secure Procurement Environment Handling Only Genuine Products

Products handled on Tonarism Direct are limited to genuine products procured through reliable distribution channels such as manufacturers and authorized distributors. By clarifying procurement routes, we eliminate the risk of mixing in unknown origin or counterfeit products, providing a secure procurement environment for purchasing companies and a sales environment where manufacturers can protect their brand value.

Detailed Follow-up Unique to Japanese Companies

Tonarism Direct is not just an e-commerce site that sells parts and ends there. It supports obtaining information necessary for corporate procurement, such as invoice payments, quotation issuance, credit card payments, environmental regulations related documents like RoHS, quality-related documents, datasheets, and component status. It also supports consultation on defects after purchase and bridging to manufacturer analysis, as well as responses to EOL and specification change information, providing a procurement experience that can be used with peace of mind and continuity.

Comment from Representative Director Yuya Shinkawa

Since its founding in 2018, Tonarism has been working with manufacturing sites through the procurement and supply of semiconductors and electronic components. In the emergency procurement domain, our procurement rate is 95%, and the defect occurrence rate is 1 in 200,000 units. Our existing service "Tonarism Online" handles inventory information for over 2.5 million items at all times and has conducted transactions with over 1,000 customers.

Especially during the global semiconductor shortage, we keenly felt the difficulty and importance of delivering necessary parts when needed and in a reliable manner, from the front lines. Through that experience, we became convinced that what the field truly needs is not just ad-hoc procurement capabilities, but a procurement system itself that can be relied upon for continuous use. On the other hand, from the manufacturer's perspective, there is great anxiety about distribution where they cannot see where their products are used or by whom. Protecting the brand while ensuring delivery to companies that need them is essential for future semiconductor distribution.

Tonarism Direct is not just an e-commerce site that simply moves semiconductors from right to left. It is a new distribution infrastructure designed to consider who it delivers to, from which route it procures, and how it supports after the sale. Our vision is to "increase the time spent by the side of our loved ones with the power of electronics." We aim to create a world where people involved in manufacturing can reduce the time spent searching for parts and concentrate on the development work they should be focusing on.

Future Development

Tonarism will continue to expand the range of products handled and the number of manufacturers listed on Tonarism Direct, while gradually strengthening functions that support purchasing companies' procurement decisions and manufacturers' operational efficiency.

For purchasing companies, we are developing a "visualization of price and inventory trends" function that allows them to check price trends, inventory trends, and procurement risk information. In addition to supporting decisions on purchase timing and consideration of alternative products, we are creating an environment where purchasing staff can proceed with procurement operations more smoothly by enhancing the screen design for comparing different conditions of the same part number, the function for checking necessary documents and quality information, and the function for sharing transaction information through corporate accounts.

For manufacturers, we will expand the functions for linking product information, prices, and inventory data via API and CSV. We will also support the expansion of awareness of listed products and the creation of new customer touchpoints by utilizing Tonarism's Web media, email newsletters, SNS, and other communication channels.

Service Overview

Service Name

Tonarism Direct

Site URL

https://tonarism-direct.jp

Launch Date

Wednesday, July 1, 2026

Target Audience

End-user companies that use semiconductors and electronic components, or trading companies that disclose end-user company information.

* Membership registration requires a screening process prescribed by our company. Trading companies and wholesalers are required to disclose end-user company information when registering.

Company Overview

Bringing new excitement to your "Tonari" (side) Increasing the time spent by the side of loved ones with the power of electronics.

Company Name: Tonarism Co., Ltd.

Representative: Representative Director Yuya Shinkawa

Established: May 2, 2018

Head Office: Ichigo Kawasaki Building 7F, 1-2 Higashidacho, Kawasaki-ku, Kawasaki City, Kanagawa Prefecture

Company HP: https://tonarism.co.jp

Shinkawa X: https://x.com/tonarism2018

Contact for this Press Release

Tonarism Co., Ltd. Phone: 044-223-9100 / FAX: 044-223-9101

Public Relations: Sakashita

Mobile: 080-4112-5236 / Email: [email protected]