What is the 'THE CROWN OWNER’S MEETING in GLAMP ELEMENT' event?

It is a special program for THE CROWN owners, featuring interactions with Crown developers and specialist store staff, test drives, and workshop experiences to deepen the appreciation of the Crown.

When and where was the event held?

The event was held from March 21 to March 22, 2026.

What kind of experiential programs were offered?

Programs included a driving program with audio guides, blacksmithing experiences, and workshops such as making colorful beach tops, as well as night meetings.

Was there any interaction between participants and development team members?

Participants had the opportunity to engage directly with development team members through night meetings and riding along in the driving program, discussing the Crown's features and future expectations.

What was the purpose of the event?

The purpose was to promote interaction among owners, developers, and staff, and to deepen the connection and bond with the Crown.

Report: 'THE CROWN OWNER’S MEETING in GLAMP ELEMENT', a special program to deepen ties and connections with Crown for THE CROWN owners

Published May 25, 2026 10:00 PM ・ Updated Jun 14, 2026 4:47 PM ・ 3 min read ・ Source: PR TIMES

Toyota held an exclusive engagement event for THE CROWN owners on March 21-22, 2026. The program facilitated direct dialogue with developers and hands-on experiences to foster brand connection.

Toyota Motor Corporation hosted the 'THE CROWN OWNER’S MEETING in GLAMP ELEMENT' from March 21 to March 22, 2026, exclusively for owners of THE CROWN stores.

This special, invitation-only event featured Crown developers and THE CROWN dealership staff, creating opportunities for participants to connect through programs designed to experience the appeal of the Crown.

By providing a venue for direct dialogue with development members, the event offered a chance to rediscover the charm of the 16th-generation Crown.

Participants enjoyed exclusive experiences, including a special driving program using a prototype voice guidance system, traditional craft workshops (forging and spinning top making) that share the values of innovation and challenge, and a night meeting where participants and staff gathered together.

The event followed a schedule starting with a welcome meeting, followed by driving and workshop sessions, a dinner/night meeting, and concluded the next morning with a closing meeting.

Owners expressed high satisfaction, noting, 'It was clear that they are trying to provide not just a car, but time and space to spend with the Crown,' and 'I am looking forward to the future of the Crown.' Development members shared their enthusiasm for future activities, aiming to deliver better cars through continued engagement with owners.

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Source: PR TIMES
Category: Event
Products / services: THE CROWN

Report: 'THE CROWN OWNER’S MEETING in GLAMP ELEMENT', a special program to deepen ties and connections with Crown for THE CROWN owners

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