Ducati, headquartered in Bologna, Italy, announced that its "World Ducati Week 2026" (hereinafter referred to as WDW2026), held to commemorate its 100th anniversary, recorded a record number of participants with 118,036 attendees from 94 countries worldwide.
WDW2026, held from July 3 to 5, 2026, in Misano, Italy, took place under the theme "Live the Legend – Celebrate 100 Years Together," becoming the largest and most international World Ducati Week in Ducati's history.
Fans, riders, brand ambassadors, and Ducati Official Clubs (D.O.C.) gathered from 94 countries across five continents to celebrate the historic milestone of Ducati's 100th anniversary. The Misano World Circuit, the venue, was enveloped in the passion of Ducati enthusiasts from around the globe for three days.
A Red Parade Filling 18km
The iconic annual parade of World Ducati Week saw thousands of Ducatis travel an 18km route from the Misano World Circuit to Samsara Beach in Riccione. The line of red motorcycles coloring the Romagna Riviera became a symbolic sight for the 100th-anniversary event, captivating many attendees and local residents.
"Lenovo Race of Champions" Gathers World Champions
Sixteen riders active in top global categories such as MotoGP, WorldSBK, and WorldSSP participated in World Ducati Week's popular "Lenovo Race of Champions." The riders competed on Panigale V4 Tricolore bikes with special designs, starting from the same grid, creating a dream showdown for Ducati fans. Furthermore, the live broadcast of this race attracted over 700,000 viewers, garnering significant interest from fans worldwide. In the 2026 edition, Nicolò Bulega won, with Alberto Surra and Lorenzo Baldassarri taking podium spots.
Here is the archived live stream of the Lenovo Race of Champions. You can watch the exciting race by Ducati riders.
Special Productions to Experience 100 Years of History and the Future
Various special projects were implemented at World Ducati Week 2026 to commemorate Ducati's 100th anniversary. A special area called "Heritage Village" was set up within the venue to showcase the brand's history. The "100 Years, 100 Stories, One Legend" exhibition introduced Ducati's 100-year journey and history of innovation, and the "Ducati Heritage Contest" awarded historically significant vehicles. Additionally, on Saturday night, a spectacular show by hundreds of drones was held during "Live the Legend Night." Ducati's iconic motorcycles and logo were drawn in the night sky of Misano, captivating attendees along with a fireworks finale. Furthermore, the new "Desmo450 SM," Ducati's first supermotard model, made its world premiere, allowing many attendees to experience the brand's glorious history and vision for the future. These initiatives celebrating the 100th-anniversary milestone became one of the symbolic highlights of World Ducati Week 2026.
Key Achievements of World Ducati Week 2026
· Number of Attendees: 118,036 (Record High)
· Number of Participating Countries: 94
· Number of Participating Ducati Official Clubs: 275 clubs
· Total Distance of Ducati Parade: 18km
· Number of Riders in Lenovo Race of Champions: 16
About WDW2026
Ducati Japan Co., Ltd.
The Japanese subsidiary of Ducati Motor Holding, a premium motorcycle manufacturer headquartered in Bologna, Italy.
Ducati Japan Official Website: https://www.ducati.com/jp/ja/home Instagram: https://www.instagram.com/ducatijapan/ Facebook: https://www.facebook.com/ducatijapan/ X: https://x.com/ducati_japan
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: Lenovo