Ducati Participates in Italian Ministry of Foreign Affairs Event 'Moto d'Italia – Culture Beyond the Track'

Ducati participated in the event 'Moto d'Italia – Culture Beyond the Track,' hosted by the Italian Ministry of Foreign Affairs and International Cooperation. This initiative is a sports diplomacy project aimed at promoting the value and appeal of 'Made in Italy' worldwide through the motorcycle industry and motorsports.

As a leading brand that has helped spread Italian motorcycle culture globally, Ducati was invited to present its journey on the occasion of its 100th anniversary, its success in MotoGP, and its role as a representative Italian company.

The event was attended by Antonio Tajani, Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation of the Italian Republic, Claudio Domenicali, CEO of Ducati, and Francesco 'Pecco' Bagnaia, rider for the Ducati Lenovo Team, alongside other key figures from MotoGP and the Italian motorcycle industry.

Ducati currently operates in over 90 countries and has achieved five Riders' World Championships and six consecutive Constructors' World Championships in MotoGP. These accomplishments have solidified its reputation as a symbol of Italian industry and motorsports excellence.

Statement from Claudio Domenicali, CEO of Ducati

"It is a great honor to celebrate Ducati’s 100th anniversary at the Ministry of Foreign Affairs. This recognition highlights the crucial role motorcycles play in conveying Italy’s appeal to the world, both on and off the racetrack. Ducati has always balanced tradition with innovation, continuously pushing the limits at the highest levels of competition. We keep creating motorcycles that captivate people across generations. Over 80% of our sales come from international markets, and we are proud to contribute to the growth of Italian industry as a flagship 'Made in Italy' brand. Furthermore, Pecco Bagnaia embodies the values of Ducati and Italian motorsports through his exceptional talent and professionalism."

Francesco Bagnaia Honored as 'Sports Diplomacy Ambassador'

At the conclusion of the event, Francesco Bagnaia was awarded the title of 'Sports Diplomacy Ambassador.' This honor is bestowed upon athletes who have significantly contributed to enhancing Italy’s international image through their sporting achievements and public engagement.

Three Iconic Ducati Motorcycles on Display

The following models, representing Ducati’s technological prowess and heritage, were showcased at the event:

- Desmosedici GP26 (MotoGP race machine) - Panigale V4 R (base model for World Superbike Championship) - Superleggera V4 Centenario Tricolore (commemorating Ducati’s 100th anniversary)

The Superleggera V4 Centenario Tricolore is a limited edition of 100 units, featuring a special livery inspired by the 750 F1 that won the 1986 'Battle of the Twins' race.

Additionally, the documentary series 'Moto d'Italia – Culture Beyond the Track' was introduced at the event. This series highlights the people, communities, and exceptional skills and expertise that have elevated Italy’s motorcycle industry to one of the most iconic symbols of 'Made in Italy.'

The documentary series was produced by the Italian Ministry of Foreign Affairs and International Cooperation in collaboration with MotoGP Sports Entertainment Group, ANCMA, EICMA, the Italian Motorcycling Federation (FMI), the Italian Trade Agency (ICE), and other key stakeholders from the sports and industrial sectors.

Ducati Japan Co., Ltd.

The Japanese subsidiary of Ducati Motor Holding, a premium motorcycle manufacturer headquartered in Bologna, Italy.

Ducati Japan Official Website: https://www.ducati.com/jp/ja/home Instagram: https://www.instagram.com/ducatijapan/ Facebook: https://www.facebook.com/ducatijapan/ X: https://x.com/ducati_japan