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Takanori Iwata's First Appearance: 8x4MEN New TVCM 'Express Yourself' Starts April 2nd

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 2, 2026 9:00 AM ・ Updated Jun 2, 2026 1:01 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Nivea-Kao launches a new TVCM for '8x4MEN' featuring Takanori Iwata, promoting the new tagline 'Prevention for Sweat and Odor.'

Nivea-Kao launches a new TVCM for '8x4MEN' featuring Takanori Iwata, promoting the new tagline 'Prevention for Sweat and Odor.'

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000139.000006944.html Distributor: PR TIMES
Published: Apr 2, 2026

Nivea-Kao Co., Ltd. (Chuo-ku, Tokyo; President: Masaya Iwasaki) will begin airing the new TVCM 'Express Yourself' for its men's antiperspirant deodorant brand '8x4MEN,' featuring artist and actor Takanori Iwata, nationwide starting Thursday, April 2, 2026. Under the new tagline 'Prevention for Sweat and Odor,' the brand aims to address concerns regarding perspiration. The campaign features a new song 'MAKE IT' written by Iwata. Additionally, new products such as the 'Ice Mint Scent Deodorant Spray' and 'Deodorant Putty' will be released to support the new concept.

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Source: PR TIMES
Category: News

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 2, 2026 9:00 AM — Distributor PR TIMES
Collected　Apr 2, 2026 9:03 AM
AI structured & analyzed　Apr 17, 2026 2:44 PM
Desk-reviewed & published　Apr 2, 2026 9:00 AM

FAQ

When will the new 8x4MEN commercial air?

It will begin airing nationwide on Thursday, April 2, 2026.

Who is featured in the new commercial?

The commercial features artist and actor Takanori Iwata.

What are the features of the new products?

New products include an instant-cooling deodorant spray and a high-adhesion deodorant putty.

Cite this article — HOW TO CITE

Washin AI News Desk“Takanori Iwata's First Appearance: 8x4MEN New TVCM 'Express Yourself' Starts April 2nd”AI News by Washin Village（和心村）, Apr 2, 2026. https://aeo.idaeo.ai/ai/%E3%83%8B%E3%83%99%E3%82%A2%E8%8A%B1%E7%8E%8B%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-04-17-takanori-iwatas-first-appearance-8x4men

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