Dressed to Play: BOSS Showcases Signature Style On and Off the Court at Soho Grand Slam

This weekend, BOSS brought its signature tailoring codes and dedication to functionality to one of the season’s most anticipated tennis stages. During the final days of the London tennis tournament, BOSS partnered with Soho House to serve as the key fashion and sportswear partner for the special tennis event 'Soho Grand Slam' held at Soho Farmhouse. The collaboration served as a platform to showcase the brand’s philosophy of integrating modern suit styling with sports, lifestyle, and culture. The Soho Grand Slam unfolded as a unique tennis experience combining match viewing, tournaments, and live music.

Throughout the weekend, Soho House members and guests enjoyed a dynamic program where vibrant sports, memorable music experiences, and refined fashion came together. On Friday, a one-night-only dinner event was held in a specially styled tennis court space, featuring a shared menu by Pen Yen, the Japanese izakaya-style restaurant beloved within Soho Farmhouse, marking a glamorous start to the weekend.

A major highlight on Saturday was the appearance of Andre Agassi. Visiting Soho Farmhouse, Agassi participated in a special panel discussion, sharing his insights on modern tennis culture and the lifestyle surrounding the sport.

From Saturday into Sunday, members competed in tennis and padel matches, progressing through round-robin and knockout rounds to reach the Soho Grand Slam finals. Winners were awarded prizes from BOSS. At the Lazy Lawn venue, live viewing of the men’s and women’s finals took place, where guests followed the championship battles, accompanied by music from resident DJs and a headline performance by Katy B, adding a vibrant summer atmosphere.

BOSS presented a wardrobe designed for life on and off the court. The brand showcased styles that balanced modern functional beauty for play, sharp tailoring and elevated evening wear for special dinners and social moments, as well as active wear, swimwear, and light casual styles—curated to suit every scene of the weekend. A special pop-up inside the gym introduced BOSS’s collection, combining ease of movement with sophistication. Exclusive Soho Grand Slam merchandise and special offers were also available for the event.

Guests including BOSS brand ambassador Noma Khumalo, Corey Mach, and Chalisa Chandran—figures active in professional tennis, sports, fashion, and lifestyle—joined the special weekend. Whether competing on court or enjoying the atmosphere off it, each guest embraced the weekend in their own way. They shared a uniquely BOSS experience where functionality, refined dressing, and summer lifestyle converged. On Saturday night, guests gathered at the Glasshouse, dressed in sophisticated BOSS evening looks, enjoying a glamorous moment symbolic of the weekend.

Throughout this season, BOSS has deepened its connection with tennis. David Beckham made a striking appearance on the opening day of the London tournament in a custom BOSS look, while Taylor Fritz debuted a tailored entrance outfit crafted by BOSS. These memorable moments have elevated BOSS’s presence on the sports stage.

The Soho Grand Slam, created in collaboration with Soho House, is part of BOSS’s broader summer initiative celebrating tennis. It reflects a global campaign that honors the sport through BOSS’s style-led lens across the season, reinforcing the brand’s growing presence both on and off the court. From the grass courts of London to the next major tennis stage—the Australian Open—BOSS will continue to connect the energy of tennis with modern tailoring, functionality, and refined lifestyle.

About BOSS and HUGO BOSS:

BOSS is a brand for bold, self-determined individuals who live with passion, style, and purpose. Its collections feature dynamic, modern designs that empower people to fully and proudly embrace their identity as BOSS. The brand offers a wide range of products, including heritage tailoring, performance suits, casual wear, denim, athleisure, and accessories. Licensed products include fragrances, eyewear, watches, and kids’ wear. BOSS’s world can be experienced through approximately 485 directly operated stores worldwide. As the core brand of HUGO BOSS, the company ranks among the top players in the premium segment of the global apparel market. With two main brands—BOSS and HUGO—the group distributes its collections through around 8,000 sales points across 128 countries, and online in 74 countries via hugoboss.com. Headquartered in Metzingen, Germany, the company employs around 17,500 people worldwide and recorded €4.3 billion in sales for the 2025 fiscal year.