【Ashidoraku Transitions to New Leadership】Specialty Store for Custom Insoles and Shoes, Serving Over 100,000 Customers' Walking Concerns, Appoints Hisashi Mikawa as Representative Director on June 28, 2026. Expanding Partnerships in Corporate Health Management and Fitness Centers.

Ashidoraku (operated by Beads Lab Co., Ltd., headquarters in Machida City, Tokyo), a specialty store offering custom insoles and footwear that has resolved foot and body concerns through meticulous counseling by skeletal experts and patented insoles based on American podiatric science, announces that Hisashi Mikawa (Mikawa Hisashi) will assume the role of Representative Director effective June 28, 2026.

With the appointment of a new representative who has long been on the front lines restoring customers’ joy of walking, Ashidoraku will transcend its role as a mere insole retailer and significantly strengthen alliances with corporations, fitness gyms, and chiropractic clinics. The company will officially launch a health support business dedicated to protecting people within these communities “from the ground up,” contributing to extending healthy life expectancy in Japan.

Representative Director Hisashi Mikawa creating insoles

Background and Commitment Behind the Appointment: Customer-Entrusted 'Hope' as the Driving Force

To date, Ashidoraku has sincerely addressed the foot health needs of over 100,000 customers. Hisashi Mikawa, the newly appointed representative, has personally shared countless moments where customers’ lives were transformed.

[Message from the New Representative Director: Hisashi Mikawa] It is our greatest pride to witness moments when someone told by doctors that their walking difficulties are 'due to age' regains the ability to walk and says with a smile, 'Thanks to you, I can travel with my friends again!' Or when an injured athlete reports, 'Thanks to Ashidoraku, I can now play at full strength.'

Once, during a consultation, a customer began to cry. She said, 'Not even my own children care about my health the way you do.' That moment instilled in me a profound sense of mission. I realized then that what we provide is not merely a physical product called an insole, but 'hope'—a companion that walks alongside our customers’ lives.

With my appointment as Representative Director, I will further evolve Ashidoraku into a 'lifetime partner for feet that enriches lives.' Correcting foot misalignment is the foundation for extending healthy life expectancy. I am fully committed to restoring the 'hope to walk' for those who have struggled with persistent foot and back pain that no other place could resolve.

Future Outlook: Beyond Events—A Partnership Strategy to 'Protect Loved Ones'

Under its new leadership, Ashidoraku will enhance its B2B2C (business-to-business-to-consumer) strategy to reach more individuals with underlying foot issues.

Moving beyond traditional pop-up sales events at commercial facilities, Ashidoraku will formally expand nationwide partnerships based on the philosophy of helping partner organizations 'protect their valued customers and employees.' These collaborations include:

1. Corporate Health Management Support (Employee Welfare) Providing companies with 'foot-based health assessments' and on-site fitting services to prevent productivity loss due to lower back and knee pain among working-age employees, supporting overall employee well-being.

2. Collaboration with Sports Gyms and Fitness Clubs Offering insoles based on American podiatric science that correct 'proper skeletal alignment' to trainers and members aiming to prevent injuries and enhance performance, creating a safer, longer-lasting sports experience.

3. Alliances with Chiropractic and Therapy Clinics Partnering with clinics to address the root cause of pain—daily walking mechanics—through insoles, complementing manual treatments and jointly pursuing fundamental pain resolution for patients.

Ashidoraku’s Three Core Commitments

Ashidoraku differs from standard insole providers through these unique strengths:

1. American Podiatric Science and Patented Insoles Utilizing globally recognized 'SUPERfeet' and Ashidoraku’s proprietary patented insole 'Beautral,' which captures the foot in an ideal skeletal alignment ('non-weight-bearing' state), delivering exceptional skeletal correction.

2. AI Posture Analysis 'Posen' Employing cutting-edge AI technology to quantify and visualize customers’ standing posture and walking patterns, enabling scientific, data-driven counseling that goes beyond subjective assessment.

3. Lifelong Care by 'Skeletal Masters' Serving as lifelong foot partners, providing guidance on proper shoe selection, regular post-purchase maintenance, and walking techniques tailored to individual lifestyles.

Beautral Insoles at Ashidoraku Stores

Company Overview

Company Name: Beads Lab Co., Ltd. Brand Name: Ashidoraku (Ashidoraku) Representative: Representative Director Hisashi Mikawa (Mikawa Hisashi) Address: L.I Building 203, 4-18-14 Haramachida, Machida City, Tokyo 194-0013 Founded: 2008 Business Activities: Sales of custom insoles and footwear, foot counseling, foot care-related services Official URL: https://www.ashidoraku.com

[Media Inquiries Regarding This Announcement]

Beads Lab Co., Ltd. (Ashidoraku) Contact Person: Takeshi Uchimura Phone Number: 042-709-5881 Email Address: [email protected]