betrend Adds Toshiba Tec's Restaurant Solution 'OrderLinkage' to 'betrend connect'

betrend Corporation (HQ: Shinagawa-ku, Tokyo; President: Hideaki Inoue), provider of the smart CRM platform 'betrend,' announced that it has added 'OrderLinkage,' a restaurant solution developed by Toshiba Tec Corporation, to the new lineup of its external system integration program, 'betrend connect.' Due to the diversification of consumption styles in recent years, restaurant order channels such as mobile ordering, takeout, and delivery have become increasingly complex. As a result, the workload on store staff has increased, creating a challenge where they cannot focus on marketing measures optimized for each individual customer. 'OrderLinkage' is a restaurant solution that connects various order channels, such as mobile ordering and delivery, to Toshiba Tec's restaurant POS system, allowing for centralized management. Through this integration, order and payment data aggregated into the POS system via 'OrderLinkage' can be linked with member information on 'betrend.' This realizes both the efficiency of store operations and advanced data-driven marketing that leads directly to the improvement of LTV (Customer Lifetime Value).