What kind of renovation was done to the 'Gabrichiken Official App'?

The app transitioned from a traditional stamp system to a points return system based on purchase amount, and a new 8-tier ranking (membership rank) system was introduced.

What is the purpose of the newly introduced 'LINE Mini App'?

The purpose is to provide an easy environment for membership registration, broaden the acquisition of new members, and create a cycle to smoothly convert customers into fans.

What is the smart CRM platform 'betrend'?

It is a smart CRM system that enables companies to deliver optimal information to customers, integrating multiple channels such as apps and LINE to support marketing strategies.

What are the features of the LINE Mini App?

The LINE Mini App allows businesses to provide apps and membership cards directly within LINE, enabling customers to start using them without additional downloads, thus streamlining friend acquisition and promotional activities.

What are the benefits of the ranking system?

The ranking system boosts motivation for rank-ups and promotes customer loyalty and fan engagement through rich experiences.

Beatrend Supports Renewal of 'Gabuchikin' Official App and Implementation of LINE Mini-App

Published Jun 10, 2026 11:00 AM ・ Updated Jun 14, 2026 7:57 AM ・ 2 min read ・ Source: PR TIMES

Beatrend has supported the renewal of the official app and the implementation of a LINE mini-app for the restaurant chain 'Gabuchikin,' operated by Bloom Dining Service.

Beatrend Co., Ltd., provider of the smart CRM platform 'betrend,' has supported a major renewal of the official smartphone app and the newly introduced LINE mini-app version for 'Gabuchikin,' operated by Bloom Dining Service Co., Ltd.

In the official app, the company transitioned from a stamp-based system to a 'point-based system' based on purchase amount, and introduced a new 8-tier 'membership rank' system. These measures are intended to improve customer loyalty.

Additionally, to strengthen new member acquisition, a 'LINE mini-app' that allows for easy member registration has been implemented. By broadening the entry point via the LINE mini-app and smoothly guiding customers to the feature-rich smartphone app, the company creates a cycle of turning casual visitors into dedicated fans.

The smartphone app version offers point accumulation, ranking systems, daily scratch games, coupon management, push notifications for news, and GPS-based store searches.

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Source: PR TIMES
Category: News

Beatrend Supports Renewal of 'Gabuchikin' Official App and Implementation of LINE Mini-App

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