BeTrend Supports the Development of the "Japan Classic Hotels Association" Official App

BeTrend Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Hideaki Inoue; hereinafter referred to as BeTrend), a provider of the smart CRM platform "betrend," has supported the development of the official "Japan Classic Hotels Association" app, which was launched by the Japan Classic Hotels Association on June 17, 2026 (Wed).

Icon and home screen of the "Japan Classic Hotels Association" official app (image)

Background of Introduction

The Japan Classic Hotels Association has been promoting the charm of its member hotels, which were built in the Meiji, Taisho, and early Showa eras and still retain their original atmosphere, through the paper-based "Classic Hotel Passport." To adapt this passport culture, loved by many fans, to the digital age and further enhance the customer experience, the official app has now been developed.

The introduction of this app aims to inherit the emotional value of "recording travel memories" inherent in traditional paper media, while enabling seamless information provision by leveraging the convenience of smartphones. By utilizing BeTrend's CRM platform "betrend," a system has been established to collectively manage and disseminate the history and latest information of each member hotel, embodying a new form of hospitality that fuses long-cultivated tradition with modern digital technology.

Main Functions of the "Japan Classic Hotels Association" Official App

Classic Hotel Passport

Stamps are awarded within the app for each stay at the nine hotels belonging to the Japan Classic Hotels Association. Upon collecting stamps from all nine hotels, a accommodation discount coupon worth \18,000 will be awarded as a benefit.

Coupons

Displays a list of acquired coupons, such as new registration benefits and point exchange coupons.

Member Hotel Search

In addition to keyword search, quickly find nearby member hotels using GPS (location information). Easy access to detailed information for each hotel is also available.

Announcements

Receive the latest information, such as hotel events and limited-time campaigns, via push notifications. Important information can be received without missing it.

Image of Classic Hotel Passport Usage

Future Outlook

BeTrend will continue to support the efficiency of membership management in the hotel and accommodation industry and the improvement of customer experiences that integrate online and offline by expanding the functions of "betrend."

"Japan Classic Hotels Association" Official App (Free)

https://advs.jp/cp/appredir/jcha0909

About the Japan Classic Hotels Association

Established in November 2017, the Japan Classic Hotels Association aims to further enhance the appeal of Japan's classic hotels by bringing together nine classic hotels that convey the legacy of pioneers who introduced Western hotel culture to Japan since the Meiji Restoration and continue to preserve history and tradition. The association collaborates to plan joint promotional products and PR activities to attract not only generations nostalgic for the good old days but also younger customers interested in authentic experiences, as well as foreign guests.

*Nine Hotels Affiliated with the Japan Classic Hotels Association*

Kanaya Hotel Nikko (Founded 1873, Nikko City, Tochigi Prefecture)

Fujiya Hotel (Founded 1878, Hakone Town, Kanagawa Prefecture)

Mampei Hotel (Founded 1894, Karuizawa Town, Nagano Prefecture)

Nara Hotel (Founded 1909, Nara City, Nara Prefecture)

The Tokyo Station Hotel (Founded 1915, Chiyoda-ku, Tokyo)

Hotel New Grand (Opened 1927, Yokohama City, Kanagawa Prefecture)

Gamagori Classic Hotel (Opened 1934, Gamagori City, Aichi Prefecture)

Unzen Kanko Hotel (Founded 1935, Unzen City, Nagasaki Prefecture)

Kwanon Hotel (Opened 1936, Ito City, Shizuoka Prefecture) - The above 9 hotels.

About the Smart CRM Platform "betrend"

"betrend" is a smart CRM system provided by BeTrend Inc. that enables companies to distribute information to their customers using smartphones and mobile phones. It features multi-contact channels such as smartphone app push notifications, email, and LINE, allowing for the use of optimal information distribution methods. It also supports efficient marketing measures tailored to customers by analyzing and utilizing behavioral history such as spending amount, points, and store visits. It has been introduced in a wide range of industries and business formats, primarily in the food service, retail, and service industries.

"betrend" Service Introduction Video: https://youtu.be/T6UYt4Q2gys

"betrend" x "LINE Mini App" Collaboration Introduction Video: https://youtu.be/tb8FAwCEY74

Service Site: https://www.betrend.com/service

About BeTrend Inc.

BeTrend Inc. develops "betrend," a platform that enables smart CRM, allowing companies to comprehensively manage and operate customer touchpoints using smartphones, tablets, and mobile phones. Since its founding in 2000, the company has added functions in response to changes in marketing methods, and it has been introduced mainly in the distribution, food service, and service industries. It provides a safe and reliable system through system operation certified by Information Security Management System (ISMS (ISO27001)) and a personal information management system with Privacy Mark certification.

Website: https://www.betrend.com/

*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of their respective companies.