Access is Key in Choosing Pilates Studios, Search Engines are Primary Information Source, Survey by Pilates Room Finds

Pilates Room, a comparison website providing information on Pilates, conducted a survey to investigate trends in selecting a Pilates studio. The survey targeted 200 women nationwide with prior experience joining a studio and was conducted online from May 3 to May 7, 2026.

The results show that "search engines" are the most utilized source for gathering information about Pilates studios. Following search engines, Instagram is the most common social media source, while word-of-mouth from friends and acquaintances is a significant non-web source.

When it comes to the deciding factor for choosing a studio, "access (ease of commute)" was cited by the largest number of respondents. This suggests that members, anticipating regular attendance, prioritize location and distance from stations. Other factors mentioned include price and the variety of lessons offered.

Regarding location, most respondents consider proximity to their homes, with the majority stating their travel time to the studio is "within 15 minutes" or "within 30 minutes." This clearly indicates a strong preference for studios within a 30-minute commute.

The survey also explored the motivations for starting Pilates. The most common goals were related to appearance, such as improving "posture (e.g., correcting a stoop, pelvic alignment)" and "body shape (e.g., body sculpting, diet)." Other significant motivations included addressing a "lack of exercise," "back or shoulder pain," and "stress relief."

Pilates Room states that it organizes and provides studio information by area, focusing on user priorities like "access" and "price," which were confirmed as key factors in this survey.