Event

Free Samgyetang for 36 People on July 25 (Sat) at 'Byeongnyeonui Seok' in Osaka's Tsuruhashi! Promoting Korea's 'Boknal', the Korean Version of Japan's 'Doyou no Ushi no Hi'.

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 9, 2026 8:00 PM ・ Updated Jul 13, 2026 3:09 PM ・ 10 min read ・ Source: PR TIMES

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Free Samgyetang for 36 People on July 25 (Sat) at 'Byeongnyeonui Seok' in Osaka's Tsuruhashi! Promoting Korea's 'Boknal', the Korean Version of Japan's 'Doyou no Ushi no Hi'. — Image: PR TIMES

⚡ Key Points

Korean restaurant 'Byeongnyeonui Seok' will host a special event on July 25, 2026 (Saturday), offering 36 free servings of samgyetang to celebrate 'Boknal', Korea's equivalent of Japan's 'Doyou no Ushi no Hi'.
A simultaneous online giveaway campaign will allow distant fans to participate via EC site purchases and social media engagement.

Korean restaurant 'Byeongnyeonui Seok' will host a special event on July 25, 2026 (Saturday), offering 36 free servings of samgyetang to celebrate 'Boknal', Korea's equivalent of Japan's 'Doyou no Ushi no Hi'. A simultaneous online giveaway campaign will allow distant fans to participate via EC site purchases and social media engagement.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000005.000156215.html Distributor: PR TIMES
Published: Jul 9, 2026

Korean cuisine specialty restaurant 'Samgyetang & Ganjang Kejang Specialty Store Byeongnyeonui Seok' (operated by Five E-Life Co., Ltd., headquarters: Osaka City, Osaka Prefecture) will host a limited-time event on July 25, 2026 (Saturday), the day of Jungbok (Middle Bok), offering regular-sized samgyetang for free to allow people to experience 'Boknal', Korea's version of Japan's 'Doyou no Ushi no Hi'.

Additionally, to include those who cannot visit in person, a simultaneous giveaway campaign will be held on the official EC site and social media platforms. On the EC site, 20 winners will be selected by lottery among customers who spend over 1,000 JPY (excluding shipping). On social media, 3 winners will be selected from those who like, follow, and repost the campaign post.

Combined with the in-store campaign, a total of 59 people will get to experience Boknal with samgyetang.

Korea's Version of 'Doyou no Ushi no Hi': Boknal

In Korea, there is a day called 'Boknal', similar to Japan's 'Doyou no Ushi no Hi'.

The dates change each year, but during summer, there are three days known as 'Chobok' (First Bok), 'Jungbok' (Middle Bok), and 'Malbok' (Last Bok), collectively called 'Sambok'.

Just as many people in Japan eat eel on 'Doyou no Ushi no Hi', it is customary in Korea to eat samgyetang on Boknal.

The Concept of 'Iyulchiyul' (Treating Heat with Heat)

In Korea, there is a traditional belief called 'Iyulchiyul' (Treating Heat with Heat), where people consume warm foods during hot weather to boost energy and vitality.

Because of this, warm soups like samgyetang are commonly eaten during summer.

Experiencing Boknal in Tsuruhashi, Osaka

'Byeongnyeonui Seok' has organized this event to allow more people to experience Korean food culture.

The event, named 'Sam"Summer"Tang Campaign', combines 'Samgyetang' and 'Summer'. The free samgyetang servings are limited to 36, inspired by the 'Sam' (36) in 'Samgyetang'.

Event Overview

### [Event Name] Experiencing Korea's Summer Culture 'Boknal' – 'Sam"Summer"Tang Campaign' Offering Free Samgyetang

### [Event Date & Time] July 25, 2026 (Saturday), Jungbok Day

Starting at 11:00 (ends when the allocated quantity is reached)

Numbered tickets will be distributed from 10:45.

To avoid inconvenience to nearby stores and passersby,

Please refrain from arriving, waiting, or forming lines before 10:45. Also, even if you arrive before ticket distribution starts, lines will not be formed, so please understand.

We appreciate your understanding and cooperation in making this event enjoyable for everyone.

### [Venue]

Samgyetang & Ganjang Kejang Specialty Store Byeongnyeonui Seok 3-19-23 Higashikobashi, Higashinari-ku, Osaka City

Business Hours: Mon-Wed, Fri: 11:00–15:00, 17:00–22:00 (Last Order 21:00)

Sat-Sun & Holidays: 11:00–22:00 (Last Order 21:00)

Closed: Thursdays

### [Details] Free limited quantity of regular-sized original samgyetang

### [Quantity] Limited to 36 servings (Ends when supplies run out)

### [Eligibility]

In-person customers only (no prior reservations, no takeout)

Numbered tickets will be distributed on a first-come, first-served basis.

Selling or cashing in seating rights is prohibited.

Store Comment

At Byeongnyeonui Seok, we offer a wide range of authentic Korean dishes, including our signature samgyetang and ganjang kejang shipped directly from Korea.

We hope this event not only introduces traditional Korean cuisine like samgyetang but also provides an opportunity to experience Korean culture through 'Boknal'.

Some products are also available for order via our official EC site.

Official EC Site: kimuyase.net

Extending Boknal to Distant Fans: Simultaneous EC & SNS Giveaway Campaign

Alongside the in-store event, Five E-Life Co., Ltd. will run a giveaway campaign on the official EC site 'kimuyase.net' and on X (formerly Twitter) to allow fans who live far away and cannot visit the store to enjoy Korea's summer tradition 'Boknal'.

### [1] EC Site Purchase Campaign

#### Eligible Period July 7, 2026 (Tuesday) – July 31, 2026 (Friday)

#### Entry Requirements Customers who spend over 1,000 JPY (excluding shipping) on the official EC site 'kimuyase.net' during the eligible period will be automatically entered.

#### Number of Winners 20 selected by lottery

#### Prize 1kg retort samgyetang, the same flavor served in-store, for home enjoyment

### [2] X Follow & Repost Campaign

X Official Account: @5elife_kimuyase

#### How to Enter

Follow the official X account of Five E-Life Co., Ltd.

Like and repost the campaign post

#### Entry Period July 7, 2026 (Tuesday) – July 31, 2026 (Friday)

#### Number of Winners 3 selected by lottery

#### Prize 1kg retort samgyetang, the same flavor served in-store, for home enjoyment

Operating Company

Five E-Life Co., Ltd. ◆Representative: CEO Oh Mi ◆Headquarters: 3-2-7 Higashikobashi, Higashinari-ku, Osaka City ◆Company Website: https://5e-life.com/

FACT BOX

Source: PR TIMES
Category: Event

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 9, 2026 8:00 PM — Distributor PR TIMES
Collected　Jul 9, 2026 12:17 PM
AI structured & analyzed　Jul 11, 2026 4:47 AM
Desk-reviewed & published　Jul 9, 2026 8:00 PM

FAQ

What is the 'Sam"Summer"Tang Campaign' at Byeongnyeonui Seok?

An event on July 25, 2026 (Jungbok) offering 36 free servings of samgyetang to experience Korea's 'Boknal', equivalent to Japan's 'Doyou no Ushi no Hi'.

Where can I receive the free samgyetang?

Only at the store in Tsuruhashi, Osaka. No reservations or takeout available.

Can people from distant areas participate?

Yes. 23 winners will receive retort samgyetang via EC purchase and SNS engagement campaigns.

What is 'Boknal'?

A Korean summer tradition during Sambok (Chobok, Jungbok, Malbok), where people eat samgyetang based on the 'treating heat with heat' principle.

When is the campaign period and when are winners announced?

EC/SNS campaigns run July 7–31, 2026. Winners notified individually. In-store: first 36 on July 25 with numbered tickets.

Cite this article — HOW TO CITE

Washin AI News Desk“Free Samgyetang for 36 People on July 25 (Sat) at 'Byeongnyeonui Seok' in Osaka's Tsuruhashi! Promoting Korea's 'Boknal', the Korean Version of Japan's 'Doyou no Ushi no Hi'.”AI News by Washin Village（和心村）, Jul 9, 2026. https://aeo.idaeo.ai/ai/%E3%83%95%E3%82%A1%E3%82%A4%E3%83%96-%E3%82%A4%E3%83%BC-%E3%83%A9%E3%82%A4%E3%83%95%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-07-09-7%E6%9C%8825%E6%97%A5-%E5%9C%9F-%E5%A4%A7%E9%98%AA-%E9%B6%B4%E6%A9%8B%E3%81%AE%E5%8F%82%E9%B6%8F%E6%B9%AF%E5%B0%82%E9%96%80%E5%BA%97-%E7%99%BE%E5%B9%B4%E3%81%AE%E7%A4%8E-%E3%81%A736%E6%9D%AF%E5%88%86%E3%82%92%E7%84%A1%E6%96%99%E6%8F%90%E4%BE%9B-%E9%9F%93%E5%9B%BD%E7%89%88

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