Wendy's First Attempt! Official Online Shop Exclusive "Summer Collection" Launches!

Wendy's Japan Co., Ltd. and First Kitchen Co., Ltd. (Location: Shinjuku-ku, Tokyo, Representative Director: Osamu Muraseki) will begin selling the official EC-exclusive merchandise collection "Summer EC Collection 2026" on the official Wendy's First Kitchen online shop starting Monday, July 13th. This marks the first time original merchandise will be sold exclusively through the official EC site. The inaugural collection features three apparel and accessory items that encapsulate summer trends. In addition to popular Wendy character-themed bags and keychains, the collection includes stylish logo caps with sophisticated fonts, offering a premium lineup designed to look best when used together, available in limited quantities. Please enjoy Wendy's first special summer collection.

Product Details

1 Wendy's Mesh Tote Bag

Price: 4,280 yen (tax included) Free Shipping

Features: Made with this summer's trending black mesh material, featuring a vibrant Wendy character logo in the center. The see-through design allows for personalized styling. Despite its large capacity of approximately 14L, it weighs only about 250g, making it ultra-lightweight! The shoulder straps are also adjustable for length. It's washable, making it perfect for summer outings and beach trips.

Size: (Approx.) W45(top) W37(bottom) x D15 x H30cm

Total Weight: (Approx.) 250g Load Capacity: (Approx.) 5kg / Capacity: (Approx.) 14L Material: Body (Polyvinyl Chloride, Polyester) Tape (Polyester)

2 Script Cap

Price: 4,280 yen (tax included) Free Shipping

Features: Made with 100% cotton fabric, a staple in street fashion. Wendy's stylish script logo is embroidered on the side of the firm, high-quality fabric. With a circumference of 60-65cm, it's designed to be worn deep and comfortably, offering a fashionable and sophisticated design that suits both men and women for a street-style look.

Size: Head Circumference (Approx.) 60-65cm (adjustable with adjuster) Material: 100% Cotton Color Options: Metallic Silver / Signature Red

3 Retro Hotel Keychain

Price: 1,180 yen (tax included) Free Shipping Features: A clear red stick type inspired by 80s American diners. Featuring a cute Wendy character icon alongside a deliberately "Katakana logo," it expresses the retro "emo" vibe that is currently trending among Gen Z. It's also recommended for layering as an accent on bags.

Size: Main Body (Approx.) H7.5 x W1.5 x D1cm

Material: Main Body (Acrylic), Metal Fittings (Steel)

Sales Overview

Sales begin at 10:00 AM on Monday, July 13, 2026

Sales Location: Wendy's First Kitchen Official Online Shop (WEB Exclusive Sales https://ec.wendys-firstkitchen.co.jp/)

*Shipping will commence sequentially from Friday, July 17th.

● Customers who purchase eligible items will receive a free M-sized Flavor Potato voucher!

【Eligible Items】 Wendy's Mesh Tote Bag or Script Cap

*Limit of 5 of each item per person.

*One free M-sized Flavor Potato voucher will be given for each eligible item purchased.

◆ Wendy's First Kitchen

A collaboration between the American hamburger chain "Wendy's" and the Japanese-born hamburger and pasta chain "First Kitchen." In addition to authentic American hamburgers, it is a fast-food restaurant offering a wide range of items such as original fresh pasta, currently operating 74 stores* mainly in the Kanto and Kansai regions. *As of July 3, 2026.

◆ First Kitchen

Founded in 1977, "First Kitchen," a Japanese-born chain, is a hamburger chain currently operating 30 stores* nationwide. The "Bacon Egg Burger," which pursues flavors that match the delicate palate of Japanese people, has been a popular menu item since its founding. It is a fast-food restaurant with many female fans due to its unique menu offerings, including not only hamburgers but also flavored potatoes, pasta, and desserts, which are not typically found in traditional hamburger shops. *As of July 3, 2026.