Philip Morris Japan to Launch Limited Edition "IQOS ILUMA i Remix Model" Series on June 10, 2026

Philip Morris Japan LLC (Headquarters: Chiyoda-ku, Tokyo, President: Costas Salvaras, hereinafter "PMJ") announces the sequential launch of the limited edition "IQOS ILUMA i Remix Model" from the heated tobacco "IQOS ILUMA Series," featuring colorings that evoke the "fluctuation" of light and the "transition" of colors, starting Wednesday, June 10, 2026. The product will be available at the IQOS online store, official IQOS online store, IQOS LINE official account, IQOS telesales center via phone solicitation, and sequentially at four IQOS stores nationwide*1, IQOS shops*1, and IQOS corners*1. Additionally, starting Tuesday, June 23, it will also be sequentially available at major convenience stores and select tobacco retailers*2.

Furthermore, to commemorate the launch of the limited edition "IQOS ILUMA i Remix Model," four IQOS stores nationwide*1 will feature a special setup starting Wednesday, June 10.

PMJ will continue to strive to provide products and services that satisfy adult smokers aged 20 and over, aiming to realize a "smoke-free society."

*1 As of June 2026

*2 Only the "IQOS ILUMA i Remix Model" and "IQOS ILUMA i ONE Remix Model" will be released. Delivery and launch dates may vary by store.

"IQOS ILUMA i Remix Model" Launch Information

The limited edition "IQOS ILUMA i Remix Model" to be released this time is as follows:

*1 Starting Tuesday, May 26, 2026, the "IQOS ILUMA i PRIME Remix Model" and "IQOS ILUMA i ONE Remix Model" have been sequentially launched at duty-free stores (Narita International Airport, Tokyo International Airport (Haneda), Kansai International Airport, Chubu Centrair International Airport, Fukuoka Airport, New Chitose Airport, Naha Airport Okinawa (International only), Lotte Duty Free Tokyo Ginza, Japan Duty Free GINZA).

*2 As of June 2026.

*3 Only the "IQOS ILUMA i Remix Model" and "IQOS ILUMA i ONE Remix Model" will be released. Delivery and launch dates may vary by store.

*4 Sales will end once sold out.

PMI's Corporate Vision: A Global Leader in a Smoke-Free Society

Philip Morris International (hereinafter "PMI") is an international consumer goods company committed to evolving its portfolio, including smoke-free products beyond cigarettes and nicotine, with the goal of realizing a "smoke-free society." The current product portfolio primarily consists of cigarettes and smoke-free tobacco or nicotine-containing products (hereinafter "smoke-free products"). PMI's smoke-free products are available in major cities or nationwide in over 105 markets globally, and as of December 31, 2025, it is estimated that over 43 million adult smokers worldwide (aged 20 and over in Japan, hereinafter the same) use PMI's smoke-free products. The business related to smoke-free products accounted for 43% of PMI's net revenues in the first quarter of 2026. Since 2008, PMI has invested $16 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adult smokers who would otherwise continue to smoke, with the aim of phasing out cigarettes. This includes building world-class scientific assessment capabilities, particularly in the fields of preclinical systems toxicology, clinical and behavioral research, and post-market surveillance. Following rigorous scientific review, the U.S. Food and Drug Administration (FDA) has authorized the sale of Swedish Match's General snus and oral nicotine pouch ZYN, as well as some of PMI's IQOS devices and tobacco sticks. These were the first authorizations in their respective categories. Additionally, certain IQOS devices and tobacco sticks, along with General snus, have received FDA authorization as Modified Risk Tobacco Products (MRTPs). With a strong foundation and significant expertise in life sciences, PMI has a long-term goal of expanding into the wellness sector, aiming to enrich lives by providing seamless health experiences.

For more details, please visit PMI's website (www.pmi.com) and PMI Science (www.pmiscience.com).

About PMJ Aiming for a Smoke-Free Society

Philip Morris Japan (PMJ) is PMI's subsidiary in Japan. It engages in marketing and sales promotion activities for PMI products sold in Japan. Since commencing operations in Japan in 1985, PMJ has continued to expand and grow its business, employing approximately 1,600 people nationwide and leading the market, primarily in heated tobacco, with a 45% share of the Japanese tobacco market (Q1 2026 financial results). PMJ is driving PMI's "smoke-free society" initiatives here in Japan. For more information on PMJ's efforts to expand "smoke-free" facilities and tourist destinations nationwide where only heated tobacco is available, aiming to realize a "smoke-free society," please visit the PMJ website: https://www.pmi.com/markets/japan/ja/home