FEILER, a German Traditional Craft Snarl Weave Brand, Launches 3rd Collaboration with Elementary School Students: Hankerchief Co-Creation Project with 5th Graders from Chiyoda City Fujimi Elementary School

Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Naohisa Yagi) announces the launch of a handkerchief co-creation project with 5th-grade students from Chiyoda City Fujimi Elementary School.

Under its brand value of 'Driving Sensibility,' FEILER aims to bring color and inspiration to people's lives. Since 2023, the company has conducted educational CSR initiatives where employees serve as instructors to teach elementary school students about brand creation and marketing, empowering children to express social messages through handkerchiefs as a medium. This marks the third such collaboration, following the 2023–2024 'Shibuya Miyage Project' with Shibuya City Kamiyama Elementary School, which created souvenirs for Shibuya, and the 2025 'Blue Sheep Project' with Minato Ward's Odaiba Gakuen, focused on marine conservation.

The handkerchiefs from this project are scheduled to launch in June 2027, with sales beginning at Fujimi Elementary School, FEILER’s flagship store FEILER Ginza Main Store, and the official FEILER online shop (https://feiler.jp). Further details on release dates and sales locations will be announced as finalized.

Project Overview

The collaboration with 5th graders from Chiyoda City Fujimi Elementary School began in April 2026. At the students’ request, this project uniquely starts not just with design, but with the students themselves proposing the theme and message for the handkerchiefs—marking the first time the theme development phase has been included from the outset. During initial brainstorming, many students expressed a desire to showcase the charm of Chiyoda City, where their school and homes are located. To further reflect Fujimi Elementary’s unique identity, deeper discussions were held on what the students have learned and experienced at their school. This led to the proposal of adopting the school’s core message—'Respect Yourself and Others'—as the central theme. FEILER resonated strongly with this idea, seeing the potential for a truly unique handkerchief, and officially adopted it as the project theme.

Guest Teacher Lessons

Following theme selection, the students moved into the design phase. Fujimi Elementary holds an annual 'Guest Teacher Lesson' in June, where experts deliver lectures to all grade levels. As part of this program, FEILER designers instructed the children on the design process and guided them in gathering materials for rough drafts. The lesson was open to parents and was well-attended.

Currently, students are creating their individual designs. They will soon present their titles, designs, and concepts to FEILER, finalizing the artwork. Each FEILER design carries a name and a story—this project will be no different, with students co-creating the handkerchief’s name and narrative. Additionally, they will design original packaging to make the product even more special. Prior to a planned sales experience at the FEILER Ginza Main Store, students will also receive lessons on sales fundamentals and role-playing exercises.

About Chiyoda City Fujimi Elementary School

Fujimi Elementary School’s educational mission is as follows:

'Based on the spirit of human dignity, we aim to foster children who respect diversity, collaborate with others, and strive for self-improvement—developing individuals as beautiful, generous, and resilient as Mount Fuji.'

◎ Children who are friendly and supportive

○ Children who think deeply and create

○ Children who are cheerful and energetic

To achieve this mission, the school has established three core principles:

- Respect yourself and others - Hold your own thoughts and ideas, and proactively learn and act - Live a healthy and safe life

With 'Respect yourself and others' as a key focus, the school conducts educational activities such as international exchanges, cross-grade interactions, and moral education, with all staff united in nurturing empathetic students.

Collaborative efforts such as the 'Greeting Campaign' involving parents and staff, and district-wide clean-up activities where students work alongside local residents, deepen understanding of others.

This shared commitment among school, parents, and the community—'Respect yourself and others'—became the central theme of this project.

About FEILER

FEILER (founded in 1948, Hohenberg, Germany) is a leading lifestyle brand renowned for its snarl weave, a traditional Bavarian textile craft. Through innovative techniques, FEILER creates beautifully patterned, soft-textured products such as handkerchiefs, table linens, pouches, and bags that enrich everyday life.

The quality of FEILER products is cherished across generations, passed down through family histories and given as heartfelt gifts. The excitement of choosing a handkerchief from over 200 vibrant designs, or the thrill of touching a soft pouch in daily life—FEILER’s portable elegance can spark joy at any moment. The brand’s message, 'The heart can always dance,' expresses FEILER’s desire to bring color and inspiration to people’s lives through 'driving sensibility.'

◆ FEILER Brand Site: https://www.feiler-jp.com/

◆ FEILER Official Online Shop: https://feiler.jp

◆ Official Instagram/X: @feiler_jp

Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) operates as a subsidiary of Sumitomo Corporation, handling the import, planning, and sales of the German luxury textile brand 'FEILER' in Japan. FEILER currently operates 87 stores nationwide, including 15 'Labrary by FEILER' gift concept stores and 11 factory outlets (as of July 1, 2026).