What is Ferragamo's objective in featuring José Mourinho?

To share values such as excellence, focus, and attention to detail, and to convey the appeal of the brand's craftsmanship, particularly the "TRAMEZZA" collection.

What are the characteristics of the "TRAMEZZA" collection?

It represents the pinnacle of shoemaking expertise, crafted through over 160 processes, ensuring durability, flexibility, and comfort, embodying Italian artisanal skill.

What message does this collaboration convey?

It celebrates the spirit of those who strive for greatness, expressing the pursuit of enduring perfection where craftsmanship and leadership converge.

How will this collaboration impact Ferragamo's brand image?

It is expected to add modern excellence and influence to the brand's traditional luxury image, enhancing its global appeal.

How long will this campaign last?

A specific duration is not mentioned, but it is considered part of a long-term initiative to communicate the brand's legacy.

[FERRAGAMO] "LEGENDS, REIMAGINED" - A New Chapter Woven with José Mourinho

Published Jun 12, 2026 1:15 AM ・ Updated Jun 14, 2026 12:06 AM ・ 3 min read ・ Source: PR TIMES

Ferragamo welcomes football legend José Mourinho for the third chapter of its "Legends, Reimagined" series. This partnership celebrates the pursuit of excellence and mastery, focusing on the brand's craftsmanship, particularly its "TRAMEZZA" collection, which embodies the pinnacle of shoemaking.

Ferragamo welcomes José Mourinho, a football legend and one of the most influential coaches in modern football, as the third chapter of its "Legends, Reimagined" series.

With his exceptional tactical vision, commanding presence, and unwavering pursuit of victory, Mourinho has left an indelible mark on the world of football. His legacy, built on discipline, intuition, and a unique leadership philosophy, has redefined the very notion of success.

This partnership with José Mourinho celebrates the relentless pursuit of excellence and mastery cultivated through focus, repetition, and meticulous attention to detail. These values are also the cornerstone that has supported Ferragamo's craftsmanship since its founding in 1927.

At the heart of this dialogue is the "TRAMEZZA" collection, embodying the pinnacle of Ferragamo's shoemaking expertise. Crafted through over 160 processes, its construction reflects an unwavering commitment to precision, showcasing artisanal skill and "Made in Italy" quality. The name "TRAMEZZA" originates from the layer of leather inserted between the insole and outsole to ensure durability, flexibility, and comfort.

Furthermore, it features a steel shank patented by founder Salvatore Ferragamo, providing superior support. Each pair of TRAMEZZA shoes is meticulously crafted as a timeless masterpiece.

Through José Mourinho, "Legends, Reimagined" illuminates the spirit of those who strive for greatness. His approach to leadership mirrors the values embodied in TRAMEZZA—the pursuit of enduring perfection, where character and craftsmanship converge—embodying a legacy that transcends time.

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Source: PR TIMES
Category: キャンペーン

[FERRAGAMO] "LEGENDS, REIMAGINED" - A New Chapter Woven with José Mourinho

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