Volkswagen Kicks Off Collaboration with Popular Outdoor Brand "mont・bell"

・ Volkswagen x mont・bell: Collaboration Begins with Resonance of Values

・ Lifestyle movie released, featuring Volkswagen cars and mont・bell gear coexisting in nature

・ Multiple nationwide fairs scheduled from April onwards

・ Real loading experience at stores and special commemorative gifts

Volkswagen Japan (Shinagawa-ku, Tokyo; Brand Director: Martin Zarges) is pleased to announce the launch of a collaboration project with mont・bell Co., Ltd., a popular outdoor brand originating from Japan. As the first phase of this project, a lifestyle movie will begin streaming on the Volkswagen official website and social media from Saturday, April 11, 2026. Additionally, a "Volkswagen×mont・bell Fair" will be held at authorized Volkswagen dealers nationwide from Saturday, April 11 to Sunday, April 19, 2026.

Background and Vision of the Collaboration

Volkswagen, which has accompanied lives around the world with car manufacturing centered on "people," and mont・bell, which has connected people and nature with products embodying "Function is Beauty." Both brands share significant commonalities: "cherishing 'people' above all else and continuously refining essential values that are not swayed by trends," and "caring for the environment and continuously acting towards a sustainable future."

This collaboration was realized with the aim of connecting people, cars, and nature, and delivering new richness to people's lives, as one means of embodying Volkswagen's mission, "Enhance people’s lives."

About the "Volkswagen × mont・bell Fair"

This fair will highlight the appeal of models such as the "Tiguan," "Passat," and "Golf Variant" as reliable cars fully capable of outdoor use.

Going forward, showrooms nationwide will feature in-store decorations such as posters and banners promoting the worldview of both companies. Furthermore, mont・bell outdoor items (tents, chairs, tables, duffel bags, etc.) will be actually loaded into the luggage compartments of vehicles like the Passat, allowing customers to realistically experience the car's loading capacity and visualize its use in outdoor scenarios.

Additionally, special commemorative gifts will be prepared for customers who visit, test drive, or get an appraisal during the fair period.

【Volkswagen×mont・bell Special Site】

https://www.volkswagen.co.jp/ja/magazine/montbell_2026.html?myDealerId=63630

【Fair Overview】

・ Title: Volkswagen×mont・bell Fair

・ Dates: Saturday, April 11, 2026 – Sunday, April 19, 2026

・ Models: Tiguan, Passat, Golf Variant

・ Commemorative Gifts:

- Visitor Gift:

Volkswagen Original Tissue Case (can be attached to some car headrests)

- Test Drive/Appraisal Gift:

Mont・bell Collaboration Clear Bottle 0.5L (lightweight and durable wide-mouth bottle, 2 colors assorted)

【About mont・bell Co., Ltd.】

In 1975, mountaineer Isamu Tatsuno established "mont・bell Co., Ltd." with two fellow climbers. Since then, the company has been planning, manufacturing, and selling outdoor products based on the concepts of "Function is Beauty" and "Light & Fast." Celebrating its 50th anniversary in 2025, it has become a leading Japanese outdoor brand, supported by many fans both domestically and internationally.

In addition, mont・bell is involved in various social activities beyond product manufacturing, such as certifying outdoor fields nationwide as "Japan Eco Tracks" and working on regional revitalization and nature conservation.