Probity Global Search, a Social Good Recruitment Firm, Announces Achievement of International B Corp™ Certification

Probity Global Search Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Yuko Kofuji; hereinafter "Probity"), which aims to connect "good people" with "good companies" to realize a "better society," has achieved the international corporate certification "B Corporation™" (hereinafter "B Corp™") awarded by B Lab™, a U.S.-based nonprofit organization.

The company’s long-standing initiatives, including its proprietary "3D Matching Method" and its project supporting the education of over 100 children in impoverished areas of Thailand, were highly evaluated as aligning with B Corp’s mission of being “a global movement of companies that balance purpose and profit, and act for the benefit of people and the planet.” With this certification, Probity will further accelerate its efforts as a partner in transitioning toward a sustainable economic system.

Background of B Corp Certification

A 15-Year Commitment to Normalizing 'Social Good Career Changes'

Since its founding in 2012, Probity has pursued a "3D Matching Method" that goes beyond matching mere "skills and experience," placing importance on candidates’ "values" and "worldviews." The company’s ultimate goal has been to enable "social good career transitions"—where solving social issues and personal fulfillment coexist.

In recent years, the global shift toward "stakeholder capitalism," where businesses address social and environmental challenges, has accelerated. To assess its own progress against international standards and use the results as a benchmark for continuous improvement, Probity undertook the rigorous B Corp certification process.

Toward a Society Where Individual Talents Flourish and Circulate

Probity envisions a world where every individual can fully express their innate talents and become a force that moves society forward. As a certified B Corp, the company sees its mission as strengthening this cycle of talent “flowering” through its recruitment business.

Through talent placement, Probity aims to increase the number of people and organizations tackling social issues, thereby accelerating the transformation of the economic system.

The company undertook the B Impact Assessment (BIA)—a rigorous self-evaluation process—to serve as a “starting point” for visualizing its efforts under international standards and committing to ongoing improvement. As one of the few recruitment agencies in Japan to achieve B Corp certification, Probity will further solidify a system where individuals can simultaneously achieve personal well-being and social contribution through their work.

Message from the CEO (Yuko Kofuji)

“I am deeply honored to have achieved our long-standing goal of B Corp certification. From the early days of launching our business, becoming part of this global community has been a key aspiration. During my visit to Silicon Valley in 2024 as part of the J-StarX program, I witnessed firsthand how deeply B Corp values are embedded among the younger generation. Building on these insights, we will collaborate with other certified companies in Japan to advance an economic system where everyone can flourish and align career growth with social impact.”

Key Areas of Recognition

Probity received high marks for its impact-driven business model (IBM), where its core operations directly address social issues. Specifically praised were the "3D Matching Method," the concept of "Flowering," and the educational support project in Thailand.

https://www.bcorporation.net/en-us/find-a-b-corp/company/probity-global-search/

About B Corp Certification

Established in 2006 by B Lab, a U.S.-based nonprofit, B Corp Certification is a global standard that comprehensively evaluates a company’s social and environmental performance. Companies must meet rigorous standards across five areas: Governance, Workers, Community, Environment, and Customers, including transparency and accountability. As of July 2026, over 10,000 companies across 102 countries, including 95 in Japan, have earned this certification. The "B" in B Corp stands for "Benefit," reflecting the goal of creating value for all stakeholders—planet, community, customers, and employees—through business.

(Reference: B Market Builder Japan https://bcorporation.jp/)

About Probity Global Search Co., Ltd.

Founded in 2012, Probity Global Search is a B Corp-certified recruitment firm dedicated to social good, guided by the vision: “Connecting good people with good companies to create a better society.” In addition to recruitment services, the company operates the “Social Good Career Research Institute,” linking social impact with career development. Since 2014, it has run the “Probity Future Leaders Education Project,” supporting one child’s education in impoverished Asian regions for every placement made. To date, it has supported over 100 students. By leveraging business as a “Force for Good,” Probity aims to build a sustainable society where compassion circulates through hiring. Selected for Forbes Japan’s “Hope to Save the World” NEXT100 in 2025.

• Official Website: https://probity-gs.com

• Social Good Career Platform: https://greengreen.probity-gs.com/