-Make Your Campaign More Engaging with WebAR- Arara to Stream Archived Version of “Easy-to-Pitch WebAR Utilization Seminar” for Advertising Agencies on September 15

Arara Inc. (headquartered in Minato-ku, Tokyo; President & CEO: Noriaki Kadokura; hereinafter "Arara"), an IT solutions company under PayCloud Holdings Co., Ltd. (TSE Growth: 4015), will host an archival livestream on Tuesday, September 15, 2026, of the seminar titled "-Make Your Campaign More Engaging with WebAR- Easy-to-Pitch WebAR Utilization Seminar," which was originally conducted for advertising agencies in August 2026.

During this seminar, Arara will present valuable insights on using WebAR—a type of AR service that requires no dedicated app download—for promotional strategies and marketing campaigns. Topics include methods to drive social media sharing and encourage visitor circulation, actual case studies of implementation, and estimated costs and production timelines.

[Registration URL] https://us06web.zoom.us/webinar/register/WN_S60BrvPtRCCGH1-B6hbAZw

※ The archived livestream of the "-Make Your Campaign More Engaging with WebAR- Easy-to-Pitch WebAR Utilization Seminar" will be held on Tuesday, September 15, 2026.

Advertising agencies, corporations, and municipal planning and marketing staff increasingly express needs such as "wanting to propose new promotional strategies" and "seeking campaign ideas that differentiate them from competitors." In response to these challenges, AR has emerged as an effective promotional tool, enabling social media virality and enhanced movement within facilities, commercial areas, and tourist destinations through immersive user experiences. However, perceptions such as "high production costs" and "difficult implementation" often prevent AR from being considered during the early planning stages.

At this session, Arara will introduce creative ideas for promotional and marketing campaigns using app-free WebAR, along with effective utilization methods to boost social media sharing and circulation within facilities, shopping districts, and tourist spots. Additionally, the company will explain key points for campaign planning and provide realistic insights into implementation costs and production timelines, supported by actual case studies.

We invite you to attend this archival livestream to explore the potential of AR-powered promotional strategies and concretize your proposals for clients.

Archival Livestream Overview

Seminar Title: -Make Your Campaign More Engaging with WebAR- Easy-to-Pitch WebAR Utilization Seminar

Content:

・Common pitching challenges faced by advertising agencies and planners, and how AR can help

・Utilizing WebAR to address client needs (e.g., social media dissemination, circulation promotion, event activation)

・Overview of WebAR and reasons for easy adoption (no app required, short delivery time, low cost)

Date & Time: September 15, 2026 (Tue) 13:00–13:40

Participation Fee: Free (prior registration required)

Format: Online (via Zoom)

Speaker: Anna Shimamura, Arara Inc.

Organizer: Arara Inc.

[Registration URL] https://us06web.zoom.us/webinar/register/WN_S60BrvPtRCCGH1-B6hbAZw

※ Registration may be declined for individuals from competing companies or private individuals.

＜Company Overview: Arara Inc.＞

Company Name: Arara Inc. (100% subsidiary of PayCloud Holdings Co., Ltd.)

Address: Aoyama Tower Building, 2-24-15 Minami-Aoyama, Minato-ku, Tokyo 107-0062

URL: https://www.arara.com/

Established: October 2023

Representative: President & CEO Noriaki Kadokura

Business Activities: Solution services including messaging solutions

※ Company names, product names, and service names mentioned are trademarks or registered trademarks of their respective owners.

※ Information contained in this press release, including contact details and other data, reflects the situation at the time of announcement. Details may change without prior notice. Please understand accordingly.