Pets First Group Monthly Pet Report February 2026

Pets First Holdings Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Haruhiko Sakamoto), which operates under the philosophy “Pets always come first,” hereby reports the key distribution process indicators for February 2026 for its directly managed pet shop “P’s-first.”

Report on Key Distribution Figures for February 2026

[Transactions with Contract Breeders]

P’s-first directly managed stores source pets directly from reliable contract breeders nationwide, without going through third parties such as auctions. Between February 1 and February 28, 2026, the Pets First Group handled 1,578 pets sourced from contract breeders, consisting of 75.3% dogs and 24.7% cats. These pets were acquired from 249 contract breeders during the month of February.

Furthermore, as a measure to protect the physical and mental health of pets and to combat the issue of age falsification in the pet industry, we announced in our April 2024 newsletter that we would gradually raise the transaction age for pets at P’s-first stores from the legally mandated 57 days or older to 60 days or older. *1

In February, the ratio of pets aged 60 days or older remained at 100%, meaning all pets sourced from contract breeders were 60 days of age or older.

*1: News release issued April 23, 2024

Our Perspective on the 8-Week (56-Day) Regulation for Pet Sales - Notice Regarding the Increase of Transaction Standards to 60 Days of Age

[Pet Sales at Shops]

The number of pets sold at P’s-first directly managed stores in February was 1,688, with dogs accounting for 76.9% and cats for 23.1%. The average age at the time of sale was 103 days, and the average period from arrival at the store until being welcomed by a customer was 41 days.

Additionally, to prevent impulse buying and promote responsible lifelong ownership, we not only provide thorough explanations during customer interactions but also require all customers who adopt a pet from P’s-first stores to attend a “Pre-Adoption Seminar.” *2 In February, 1,...