"Convey and Deliver": Petmo Begins Handling Domestic Roll Food "Pekofull"

Petmo Inc. (Headquarters: Yokohama, Kanagawa Prefecture, Representative Director: Yuya Fujihira), which operates the pet-inclusive facility information media "Petmo", has begun handling "Pekofull", the only domestic roll food brand in Japan.

We do not view this initiative as simply procuring and delivering products. We position it as a challenge to "convey and deliver" in a new form that "does not end with delivery," made possible by a media with the "power to convey."

Why Does a "Media" Company Handle Pet Food?

In recent years, the pet market has seen the birth of numerous excellent products. On the other hand, a persistent issue in the industry is that "even if good products are made, they don't reach the people who need them."

In particular, the role of procuring products and delivering them to stores is generally completed once the goods are delivered. However, what happens after that – becoming known and chosen by consumers – tends to leave a gap.

Petmo Inc. believed it was in a position to fill this gap.

Our media, "Petmo," has approximately 1.7 million monthly reach and over 20,000 followers, primarily on Instagram, delivering information daily to dog owners who enjoy life with their pets.

Furthermore, as a media outlet for pet-inclusive facility information, we have built relationships with numerous stores and facilities nationwide. Being regularly connected to places where dog owners actually visit is also an asset unique to our company.

We possess both the "power to convey" and "connections" with consumers and stores. It is precisely because we have both that we can not only deliver products but also "convey" their value to consumers.

This is what we consider our "convey and deliver" initiative.

The Choice of "Roll Food," Still Uncommon in Japan

For our "convey and deliver" initiative, we chose roll food.

Roll food is a form of pet food already widely popular overseas. However, its recognition in Japan is still insufficient, and "Pekofull" is the only domestic roll food brand that boasts "human-grade" quality equivalent to human food.

However, it wasn't just its rarity that attracted us. Many of Petmo's followers already feed their dogs Pekofull's frozen roll food, "pekofull_roll," and they consistently report that "the dogs' enthusiasm is completely different." The fact that it is supported by actual dogs was a significant encouragement.

It is excellent yet not widely known. That is why we believe it is a product where the media's "power to convey" can be most effectively utilized.

Encountering "Pekofull"

We feel that encountering "Pekofull" among the many pet foods was a great coincidence. The more we learned about it, the more we were drawn to its thorough commitment to quality.

Behind the manufacturing of Pekofull, developed by Pekofull Co., Ltd., lies a solid foundation of craftsmanship. The know-how of the long-established food factory, which is the family business of the company's representative, is utilized. Upon visiting the manufacturing site in Tohoku and confirming the equipment and hygiene standards, we found them to be impeccable. All ingredients are domestically sourced. The principle of "human-grade quality" and the uncompromising attitude towards what goes into a dog's mouth are evident in every aspect of production.

Product quality, a thorough commitment to domestic sourcing, and a sincere manufacturing approach.

Pekofull is a product we wholeheartedly wanted to deliver together.

Roll food awaiting sterilization. Manufactured under quality control equivalent to human food.

Bringing Together "The Power to Create" and "The Power to Convey"

We have a platform to communicate excellent products to dog owners nationwide. Pekofull possesses a solid "power to create."

By pooling our respective strengths, we can create a synergy that goes beyond a simple business transaction.

This initiative was realized when the strengths of "creating" and "conveying" aligned.

Ryo Kikuchi, Representative Director, Pekofull Co., Ltd.

With the sole aim of delivering a new culinary experience and authentic deliciousness to dogs in Japan, we developed the nation's only human-grade domestic roll food. While we have absolute confidence in our food preparation, leveraging the know-how of our family's long-established food factory, we have not been able to properly "convey" its value to Japanese dog owners on our own until now.

It is very encouraging for Pekofull to join hands with Petmo, which has an overwhelming communication power and a deep passion for dogs. We, who "create," and Petmo, who "conveys." Through this powerful synergy, we will deliver delicious meals to all the "hungry ones" across Japan.

About Pekofull Co., Ltd.

Founded in 2023 in Shiroishi City, Miyagi Prefecture, this pet food manufacturer operates under the slogan, "Filling the bellies and hearts of the hungry ones." In a domestic market with ambiguous regulations, they are committed to "palatability" and "human-grade quality," developing and manufacturing products under the reliable technology and quality control of a long-established food factory.

They aim to improve the well-being (a state of being mentally and physically fulfilled, richness, happiness, and satisfaction) of pets through food, by developing and expanding innovative products both domestically and internationally that balance dog health with the joy of eating, starting with their flagship product, the frozen roll food "pekofull_roll."

Official Website: https://www.pekofull.com/

Yuya Fujihira, Representative Director, Petmo Inc.

Until now, as a media company, we have conveyed information about places where owners can enjoy time with their dogs and products that enrich their lives. This time, as an extension of that, we are making a full-fledged entry into the "food" domain.

Even if a good product exists, it doesn't easily reach the people who need it if it's just delivered. It is only when it is conveyed that it gets chosen. With our media, we can combine "delivery" and "conveying." That is our "convey and deliver" concept.

We are truly delighted to be able to realize this initiative with Pekofull, a wonderful partner. "More freedom in everyday life with pets." – Under this vision, we will properly convey and deliver good things to those who need them.

About Petmo Inc.

Founded in 2024, this media, marketing, and product company in the pet domain operates under the philosophy, "More freedom in everyday life with pets."

"It was listed as pet-friendly, but we couldn't actually bring our dog in." – Driven by the desire to eliminate such small disappointments for owners, the media "Petmo" was born to share places where people can enjoy time with their dogs.

Leveraging its communication power of 20,000 Instagram followers and approximately 1.7 million monthly reach, along with connections to stores and facilities nationwide, it continues to convey "where you can go with your dog."

Currently, based on this "power to convey," the company is expanding its scope beyond media to initiatives that deliver products and services enriching the lives of dog owners.

Official Website: https://petmo-jp.com

Inquiries Regarding This Release

We also welcome inquiries from businesses interested in handling our products in their stores.

Petmo Inc. Contact Form: https://petmo-jp.com/contact/