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キャンペーン

Hokuto Starts Streaming New Commercials for the New Kinoko-gumi!!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 15, 2026 7:00 PM ・ Updated May 28, 2026 6:07 PM ・ 3 min read ・ Source: PR TIMES

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⚡ Key Points

Hokuto Corporation (Location: Nagano City, Nagano Prefecture; President: Masayoshi Mizuno) is now releasing new animations of the Kinoko-gumi, the mushroom characters who became instantly popular with the song 'Oishii kinoko wa Ho-ku-to♪' (Delicious mushrooms are Hokuto!).

Hokuto Corporation (Location: Nagano City, Nagano Prefecture; President: Masayoshi Mizuno) is now releasing new animations of the Kinoko-gumi, the mushroom characters who became instantly popular with the song 'Oishii kinoko wa Ho-ku-to♪' (Delicious mushrooms are Hokuto!).

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000017.000088575.html Distributor: PR TIMES
Published: May 15, 2026

'Who is Your Favorite Mushroom?'篇

Horizontal: https://youtu.be/hkkaT4O4_7g Vertical: https://youtube.com/shorts/I5vmwWd15X4

Story 'Who is Your Favorite Mushroom?'

The current members of the Kinoko-gumi are Eringi-kun, Maitake-chan, Bunashimeji-chan, Bunapi-chan, and Hokuto-kun. We reintroduce the five members along with their personalities. Who is your favorite mushroom?

Kinoko noko-noko genki noko♪ Oishii kinoko wa Ho-ku-to!

'The Marvelous Mushroom Curry' (A pun on 'karei' meaning both 'splendid' and 'curry')

Horizontal: https://youtu.be/kCgQYbdqbUo Vertical: https://youtube.com/shorts/Tmeaeq4amgU

Story 'The Marvelous Mushroom Curry'

The Kinoko-gumi strike splendid poses. It turns out it's not about being 'splendid' but a slightly surreal twist that the menu for dinner tonight was curry. How about a mushroom curry packed with plenty of mushrooms tonight?

Konya~ wa karei na kinoko-gumi♪ Curry ni oishii Ho-ku-to!

CM videos are available at the following links:

<Official Website> https://www.hokto-kinoko.co.jp/

<Official YouTube Channel> https://www.youtube.com/channel/UCXJVvR4LKLopLFjJoqxCljg

<Official X> https://x.com/hokto_official

◆ Inquiries Customer Service Office Phone Number: 0120-80-4910 Reception Hours: 9:00-12:00 / 13:00-17:00 (excluding year-end/New Year holidays, Saturdays, Sundays, and public holidays)

FACT BOX

Source: PR TIMES
Category: キャンペーン

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 15, 2026 7:00 PM — Distributor PR TIMES
Collected　May 15, 2026 10:32 AM
AI structured & analyzed　May 15, 2026 11:12 AM
Desk-reviewed & published　May 15, 2026 7:00 PM

FAQ

What are the key facts in this article?

Hokuto Corporation (Location: Nagano City, Nagano Prefecture; President: Masayoshi Mizuno) is now releasing new animations of the Kinoko-gumi, the mushroom characters who became instantly popular with the song 'Oishii kinoko wa Ho-ku-to♪' (Delicious mushrooms are Hokuto!).

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000017.000088575.html

When was it published?

May 15, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Hokuto Starts Streaming New Commercials for the New Kinoko-gumi!!”AI News by Washin Village（和心村）, May 15, 2026. https://aeo.idaeo.ai/ai/%E3%83%9B%E3%82%AF%E3%83%88%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-05-15-hokuto-starts-streaming-new-commercials-2

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