Yomiuriland's Summer Event Goes AX! Next-Gen AI Stamp Rally 'Platinum Rally' Uses 'AI Image Recognition' to Revolutionize Amusement Park Entertainment and Operational Efficiency

Boldlight Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Akihiro Miyamoto; hereinafter 'Boldlight') announces that its AI-powered digital stamp rally system 'Platinum Rally' will be introduced at the summer event 'Spot-the-Difference Rally: Good & Lucky's Helping Quest' hosted at Yomiuriland, an amusement park operated by Yomiuri Land Co., Ltd.

From July 18 (Sat), 2026 to August 30 (Sun), 2026, the 'AI-based photo and voice recognition function' will be utilized to enhance both entertainment value and operational efficiency across the vast park grounds, supporting the delivery of unprecedented entertainment experiences to visitors.

Revolutionizing Entertainment and Operations at Amusement Parks

Yomiuriland frequently hosts stamp rallies as part of its 'circulation strategy' to encourage visitors to explore various areas across its expansive grounds, including amusement rides and pools. However, traditional stamp rally initiatives have faced challenges such as the physical placement of paper stamps, ink refills, and in digital formats, the printing and installation of QR codes.

The newly introduced 'Platinum Rally' is an AI-powered stamp rally system that operates entirely through smartphones. In addition to GPS location tracking and QR code scanning, it features Japan's first 'AI judgment' technology. The system uses generative AI to automatically analyze photos and voice recordings uploaded by participants and instantly awards digital stamps. This reduces both human and physical operational costs for the facility while creating a highly entertaining, immersive experience that naturally guides visitors to explore every corner of the park.

Real Spot-the-Difference Game Using AI Photo and Voice Recognition

The current event, 'Spot-the-Difference Rally: Good & Lucky's Helping Quest,' leverages Platinum Rally's cutting-edge 'AI photo recognition' and 'AI voice recognition' features.

- A New Gaming Experience with AI: Participants compare images of park scenes displayed on their smartphones with the actual surroundings.

- Instant AI Judgment: By simply photographing or verbally describing the differences between the displayed image and the real scene, participants receive immediate analysis and automatic pass/fail judgment from the AI.

- Prize Redemption via Digital Roulette: Collecting stamps allows participants to instantly play a digital roulette wheel for a chance to win prizes, maintaining high engagement throughout the event.

This mechanism transforms the stamp rally from a mere point-checking task into an immersive, exploratory experience that encourages careful observation of the park's surroundings.

- Integration of AI Stamp Rally with Facility Digital Map 'MetaMap'

Yomiuriland utilizes 'MetaMap,' a digital facility map platform developed by Boldlight, to provide the 'Yomiran Digital Circulation Map,' which allows easy access to information about Yomiuriland and three surrounding facilities. On this digital map, users can check ride wait times, restaurant and shop information, and receive route guidance to their destinations. By hosting the AI stamp rally directly on this digital map, the entire in-park experience—discovery, navigation, and entertainment—has been made seamlessly integrated.

Yomiran Digital Circulation Map URL

https://platinumaps.jp/d/yomiuriland?gm=146&floor=G

- Comment from Yomiuriland's AI Stamp Rally Project Lead

'At Yomiuriland Amusement Park, we are always pursuing new forms of “play” that bring smiles to our guests. As part of this mission, we are launching the AI-powered Spot-the-Difference Rally: Good & Lucky's Helping Quest as a new form of entertainment. With attractions, food, pools, and more, Yomiuriland offers diverse charms. We hope this rally will further enhance the park’s appeal.'

Saki Kosawa Administrative Section, Amusement Business Division

- Event Overview

- Event Name: Spot-the-Difference Rally: Good & Lucky's Helping Quest

- Period: July 18 (Sat), 2026 – August 30 (Sun), 2026

- Location: Entire Yomiuriland premises (including WAI Pool)

- Participation Fee: Free (Note: Separate WAI Pool admission ticket required to collect all stamps)

- System Used: AI Digital Stamp Rally System 'Platinum Rally'

- Participation URL: https://platinumaps.jp/d/yomiuriland_amusementpark?sr=1781

- AI Stamp Rally System 'Platinum Rally'

'Platinum Rally' is Japan’s largest digital stamp rally platform, with over 1,100 implementations nationwide. By combining the world’s first AI judgment functionality with intuitive digital maps, it has achieved outstanding results in tourism promotion for local governments and circulation strategies for leisure facilities.

https://stamprally.digital/

- Facility Navigation Platform 'MetaMap'

'MetaMap' digitizes facility maps and provides a one-stop solution for essential on-site functions such as search, real-time location display, route guidance, stamp rallies, and coupon distribution. It not only reduces confusion but also enhances operational efficiency and encourages visitor circulation.

https://floormap.digital/