Haruka Ayase Appointed as Mazda Brand Ambassador

Mazda Motor Corporation (Mazda) has announced the appointment of actress Haruka Ayase as the company's brand ambassador.

Mazda builds vehicles driven by the desire to create moments that positively stir people's hearts, under the brand message, 'Be a driver.' This includes the drive to travel, challenge oneself, or spend time with others. The company captures these vibrant experiences through the theme 'Run.' Starting with the newly announced Mazda CX-5, Mazda aims to deliver this vision to a wider audience together with brand ambassador Haruka Ayase.

Mazda selected Ayase due to her authentic and sincere personality, which brings brightness to those around her. She remains natural yet incredibly dedicated to her work, embodying a warmth that resonates with Mazda's brand identity.

With Ayase, who has roots in Hiroshima—the birthplace of Mazda—the company intends to convey the positive feelings and aspirations of 'driving' in a fun and accessible way.

Starting today, a television commercial for the new Mazda CX-5 will air. The commercial portrays moments where customers feel naturally positive by fulfilling their daily desires through the new CX-5. Ayase’s positive and natural demeanor expresses the unique value of the new CX-5 as '5 stars for fulfilling your wishes.' The commercial is also available on the official Mazda YouTube channel (https://youtu.be/XCVz2V0tXbQ).

Regarding her appointment, Ayase expressed her enthusiasm, stating, 'I am happy to work with Mazda to foster the desire to drive in everyone.'