Mandarin Oriental, which operates luxury hotels, resorts, and residences worldwide, has announced a collaboration with the Omani luxury perfume brand 'Amouage' to create a new amenity collection, 'Whispers Of The Fan.' The rollout will begin in June 2024 at hotels in Hong Kong, Barcelona, and Mallorca, with a phased global implementation scheduled for completion by the end of 2026.
The fragrance was developed by Amouage, known for its artistic and immersive scents. To capture the history and global presence of Mandarin Oriental, Amouage’s Chief Creative Officer Renaud Salmon and perfumer Suzy Le Helley drew inspiration from Hong Kong and Bangkok. Inspired by the 11-ribbed fan in the group's logo, the scent blends 11 notes: lemongrass, mandarin, coconut, ginger, lotus flower, jasmine, rice, tea, bamboo, incense, and silk.
The collection includes six items: shampoo, conditioner, shower gel, hand wash, hand & body lotion, and a soap shaped like the Amouage royal emblem. The products are vegan, cruelty-free, and composed of 97% natural and organic ingredients. Manufacturing and distribution are handled by ADA Cosmetics. The collection also features sustainable refillable bottles to embody responsible luxury.
Laurent Kleitman, CEO of Mandarin Oriental, stated, 'This collaboration is a milestone that reflects our pioneering spirit and commitment to providing exceptional guest experiences.' Marco Parsiegla, CEO of Amouage, added, 'We are honored to partner with a brand that shares our values of craftsmanship and excellence.'
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- Source: PR TIMES
- Category: corporate_partnership