B2B Marketing Forum 2026 to be Held | Beyond 'Exploration' – 12 Sessions Centered on Major Manufacturers, the Ongoing Evolution of Business Development

MarketOne Japan LLC (Headquarters: Chuo-ku, Tokyo; Representative: Rieko Yamada; hereinafter "MarketOne"), which provides B2B marketing advisory and execution support services to major domestic and international companies, will hold the "B2B Marketing Forum 2026" online on Tuesday, July 7th and Wednesday, July 8th, 2026. This year marks the 20th anniversary of MarketOne Japan's establishment, and it will deliver two days condensed with experience and knowledge from the Japanese market.

Beyond Exploration – The Theme for the 9th Event

The B2B Marketing Forum has continued for nine years not as a place to learn "success stories," but as a venue to share the ongoing progress of leaders who make decisions in difficult situations and move forward by overcoming challenges. Executives and business leaders from major manufacturing companies have continued to gather not to imitate other companies' examples, but to be inspired by practitioners facing the same questions.

The theme for this 9th event is "Beyond 'Exploration'" – nurturing one's own technology, intellectual property, and knowledge into the next "pillar of revenue." Day 1, "Why New Business and Market Dialogue Now?", will begin by posing fundamental questions about commercialization, leading into Day 2, "How to Act, What Will Change?" Under this two-day narrative, 13 speakers will take the stage from diverse perspectives including transformation promotion, business creation, and corporate roles.

B2B Marketing Forum 2026 | Hosted by MarketOne Japan LLC

Speaker List

Nobuzo Yamaguchi, Executive Vice President, Director, Sumitomo Chemical Co., Ltd.

Kentaro Funao, General Manager, New Business Development Division, Corporate Strategy Headquarters, Yamaha Motor Co., Ltd.

Yuriko Kaita, Executive Officer, Head of Advanced Materials Research Laboratory, Technology Headquarters, AGC Inc.

Toshio Aruga, Senior Executive Officer, Group CTO, DIC Corporation

Yusuke Fushiwaki, Technology Solutions Department & Intellectual Property Department, JFE Steel Corporation

Hiroshi Shirakami, Director, Former Vice President and CIO, Ajinomoto Co., Inc.

Masamichi Ando, Executive Officer, General Manager, Business Incubation Center, Murata Manufacturing Co., Ltd.

Yuki Otaki, Executive Officer, D-LAB, Japan Tobacco Inc.

Taisuke Kondo, Business Department Manager, Intellectual Property Education Association, Intellectual Property Research and Education Foundation

Akira Fujisaki, Executive Officer, Head of R&D Headquarters, Furukawa Electric Co., Ltd.

Tetsuya Uda, Head of Design Center, Fujitsu Limited

Natsuki Kase, Digital Systems & Services Sales Headquarters, Hitachi, Ltd.

Keita Ohashi, Executive Officer, Head of Business Development, MarketOne Japan LLC

(In order of appearance, some titles abbreviated)

Details of Presentations

Event Overview

B2B Marketing Forum 2026 From the "Bud" of Exploration to a Pillar of Revenue – Practical Knowledge for Elevating Company Assets into "Business"

Date: Tuesday, July 7th and Wednesday, July 8th, 2026, 13:00-18:25 JST

Format: Online (Streaming platform: Vimeo)

Capacity: 300 participants (If applications exceed capacity, a lottery will be held)

Target Audience: Executives and managers involved in new business promotion, business leaders, corporate planning, intellectual property, and R&D departments.

Participation Fee: Free (Pre-registration required)

Organizer: MarketOne Japan LLC

Cooperation: Business Forum Secretariat Co., Ltd.

Application: https://www.b-forum.net/btobf2026m9/

Event Details and Application

About B2B Marketing Forum

The B2B Marketing Forum started in 2018 with the core concept of "creating corporate growth transformation through the power of marketing." It focuses on case studies from the perspective of executives from major manufacturing companies who continue company-wide transformation, treating market changes as opportunities for their own growth, across diverse themes such as corporate value creation and the transformation of market touchpoints.

About MarketOne Japan

MarketOne Japan has been rooted in the Japanese market for 20 years since its establishment in 2006, accumulating practical knowledge in B2B marketing.

Under the philosophy of being the "Best Partner for Achieving Transformation through Marketing," as a group company of MarketOne International, headquartered in Boston, USA, we support the path to realizing business strategies and contributing to sales through both advisory and execution support in B2B marketing.

Company Profile

Company Name: MarketOne Japan LLC

Location: Nomura Real Estate Ginza Building 16F, 6-18-2 Ginza, Chuo-ku, Tokyo

Representative: Rieko Yamada

URL: https://japan.marketone.com/

Established: October 2006 (Started operations as a limited liability company in May 2021)

Business Activities: Consulting on B2B sales and marketing