[Updating the OS of Agriculture with Well-being] Born from 10 years of field experience, 'Michiterasu Co., Ltd.' launches to redefine the value of agriculture.

Michiterasu Co., Ltd. is a consulting firm founded by Masahiro Yamaura, former president of the 4H Club, to support well-being management in the agricultural sector. Based on knowledge gained from 10 years of field experience, the company fundamentally solves organizational issues such as talent retention and improving proactivity using the formula 'Ability x State = Result'. Through happiness surveys and hands-on support, they co-create a new vision of agricultural management where everyone can shine as their true selves and generate sustainable, inspiring experiences.