ASIA FRUIT LOGISTICA 2026 / Asia International Fruit and Vegetable Marketing Exhibition Launches Ticket Sales

ASIA FRUIT LOGISTICA (AFL) / Asia International Fruit and Vegetable Marketing Exhibition is Asia's premier trading hub for fresh produce and the only international B2B trade fair in Asia. It will be held in Hong Kong, as in the previous edition.

The 19th edition of this exhibition will take place over three days from Wednesday, September 2, 2026, to Friday, September 4, 2026, at AsiaWorld-Expo in Hong Kong.

The previous AFL 2025 attracted over 760 exhibitors from 43 countries and regions, and more than 14,000 trade visitors from over 80 countries and regions.

Building on the success of the previous event, we anticipate over 5,000 international buyers to attend in 2026, making it the largest edition to date.

Key decision-makers from around the world, including China, Southeast Asia, Japan, South Korea, India, Australia, the Middle East, Europe, the Americas, and Africa, will gather, creating opportunities for active business negotiations.

Furthermore, over 30 countries are expected to exhibit, showcasing the latest solutions in a wide range of fields such as fresh produce, machinery and technology, logistics and cold chain, packaging, and agritech. We are seeking participation from Japan.

Ticket Sales

Visitors can purchase tickets at the following early bird discount prices until August 28:

Please contact us for purchase methods.

1-day ticket: US$40

3-day pass: US$60

(On-site prices: US$60 / US$100 respectively)

All visitors will have access to various programs, including the Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase.

Launch of "FRESHTech," a Technology-Focused Platform for Asia's Fresh Produce Business

ASIA FRUIT LOGISTICA / Asia International Fruit and Vegetable Marketing Exhibition (AFL) is launching a new platform dedicated to fresh produce technology called "FRESHTech." This platform will debut at "ASIA FRUIT LOGISTICA 2026," to be held in Hong Kong from September 2-4, 2026.

By combining a curated exhibition zone, a two-day content stage, and the inaugural "FRESHTech Innovation Awards," FRESHTech will create a specialized space for technology providers and the fresh produce business to connect, exchange ideas, and explore solutions applicable across the entire value chain.

A Destination Dedicated to Fresh Produce Technology

At the core of FRESHTech is a newly established exhibition zone of over 1,000 square meters. This area will bring together selected exhibitors covering the entire spectrum of fresh produce technology, including smart farming and yield prediction, post-harvest sorting and grading, packing house automation, cold chain technology, AI and data intelligence, traceability, compliance, sustainability, and carbon management.

Its location within ASIA FRUIT LOGISTICA allows technology companies exhibiting here to directly reach AFL's global visitor base of buyers, importers, retailers, and supply chain decision-makers who are actively seeking practical solutions to improve operations across the entire fresh produce value chain.

For technology companies interested in exhibiting, an "all-inclusive exhibition package" is available, which includes a fully equipped booth, presentation slots on the FRESHTech stage, buyer invitation support, networking access, and promotional exposure before, during, and after the event. This package is designed to help exhibitors maximize their visibility through ASIA FRUIT LOGISTICA's diverse channels.

For its inaugural edition, major companies such as Daikin, Copeland, Sensitech, Xsense, Aerobotics, DECCO Postharvest, Anhui Lesui, and Sinclair have already confirmed their participation, along with numerous emerging solution providers and innovators.

FRESHTech Stage

Running parallel to the exhibition zone, the "FRESHTech Stage" will feature expert sessions, keynote speeches, and panel discussions over two days. These sessions will explore how innovation is being applied at each critical step of the fresh produce journey, from production to retail.

Day 1: From Field to Port - Focuses on the entire commercial process (from smart production and yield prediction to post-harvest handling, automation, quality control, and cold chain decision-making).

Day 2: From Port to Plate - Shifts the discussion to market access, compliance, traceability, supply chain visibility, retail demand, and consumer-facing innovations.

On both days, speakers with direct commercial experience will share how technologies are being tested, implemented, and scaled across the value chain.

We are seeking speakers! Please contact us for details.

FRESHTech Innovation Awards: Recognizing One Groundbreaking Solution Annually

FRESHTech will host its first-ever "FRESHTech Innovation Awards," organized by ASIA FRUIT LOGISTICA, to recognize one groundbreaking technology with the potential to reshape the fresh produce value chain. This award is open to technology companies and innovators with solutions launched in the market since January 2025, highlighting practical innovations in production, post-harvest handling, logistics, supply chain visibility, compliance, sustainability, and retail.

The judging panel for the awards will comprise senior representatives from across the fresh produce value chain, including growers, exporters, retailers, and technology users, to ensure a diverse and independent evaluation. Other jury members will be announced sequentially leading up to the event.

Finalists who make it to the shortlist will have an excellent opportunity to present their solutions to decision-makers by being invited to the FRESHTech Stage. The winner will be announced during "ASIA FRUIT LOGISTICA 2026."

The application deadline for the FRESHTech Innovation Awards is July 31, 2026.

Ticket Sales

Visitors can purchase tickets at the following early bird discount prices until August 28:

Please contact us for purchase methods.

1-day ticket: US$40

3-day pass: US$60

(On-site prices: US$60 / US$100 respectively)

All visitors will have access to various programs, including the Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase.

About ASIA FRUIT LOGISTICA

ASIA FRUIT LOGISTICA is an international trade fair for the fruit and vegetable industry specializing in the Asian market, and it is a leading industry platform covering the entire supply chain from production to distribution and sales.

【Dates】 Wednesday, September 2 - Friday, September 4, 2026 【Venue】 AsiaWorld-Expo, Hong Kong https://www.asiaworld-expo.com/en-us/

Japanese Website

https://www.messe-berlin.jp/AFL-jp/

Japanese Exhibitor Information

https://www.messe-berlin.jp/topix/pdf/AFL26_AE.pdf

About FRUIT LOGISTICA

FRUIT LOGISTICA (FL) is the world's leading meeting place for the fresh fruit and vegetable industry. In 2026, it will feature 2,600 exhibitors from 90 countries, making it a highly international trade fair. FL 2027 will continue to be held at the Berlin venue. FRUIT LOGISTICA, which brings together many industry professionals from around the world, from global players to small and medium-sized suppliers, is also ideal for gathering the latest industry information and building networks.

Contact Information

Messe Berlin Representative Office in Japan

4F, German Cultural Center, 7-5-56 Akasaka, Minato-ku, Tokyo 107-0052, Japan (within mbj Inc.) [email protected] www.messe-berlin.jp