Yamato International's 'Crocodile' Brand Launches 'Father's Day Senryu Contest' Starting May 21, 2026

Yamato International (President: Tomoki Bannjaku) is hosting the 'Crocodile Father's Day Senryu Contest.' From May 21 (Thu) to June 10 (Wed), 2026, the brand is inviting Senryu submissions (short Japanese poems) centered on Father's Day, focusing on heartwarming memories with fathers or episodes related to gift-giving.

Background of the Project As a brand that smartly orchestrates 'adult TPO' (Time, Place, Occasion), Crocodile has long been part of family daily life. Through this initiative, the brand aims to deliver warm communication unique to Father's Day by capturing gratitude that is often difficult to express directly, or scenes from daily life, within the '5-7-5' structure of Senryu.

Application Requirements - Theme: Episodes related to 'Father's Day' (memories, secret stories, father's true feelings, etc.) - Eligibility: Open to all. Multiple entries per person are allowed. - Application Period: May 21 (Thu) – June 10 (Wed), 2026, 23:59 - How to Apply: Submit via the 'dedicated application form' on the special website. - Results: Scheduled for mid-June 2026 (Winners will be contacted directly via email).

Prizes - Grand Prize (1 winner): Contest limited special set (shirts, 2 polo shirts, T-shirt, socks, handkerchief) - Excellence Prize (2 winners): Father's Day Gift Set A (shirt, socks, handkerchief) - Special Prize (2 winners): Father's Day Gift Set B (polo shirt, socks, handkerchief) - Honorable Mention (3 winners): Father's Day Gift Set C (T-shirt, socks, handkerchief)

In-Store Campaign Starting June 4 (Thu), 2026, a 'Father's Day Gift Set' will be sold exclusively in stores. This set allows customers to choose one shirt, polo shirt, or T-shirt, and pair it with two daily accessories (handkerchief or socks).