Yoshikei Launches 3 New Frozen Products for YOSHIKEI SELECT on Its 50th Anniversary

Yoshikei Group, a nationwide meal kit delivery service, is celebrating its 50th anniversary by releasing three new frozen products under its original 'YOSHIKEI SELECT' brand, rolling out in June and July. Launched in 2017, YOSHIKEI SELECT is a brand developed based on customer feedback, featuring products that received over an 80% delicious rating from monitors and emphasizing domestic manufacturing. The role of frozen food has expanded from a mere substitute on busy days to a staple supporting daily dining, driven by an increase in dual-income households and lifestyle changes. The brand has now surpassed 44 million meals sold cumulatively as of March 2026. The new products include 'Fun Texture Juicy Meat Shumai' (1,080 yen for 14 pieces), featuring coarsely ground domestic pork and chicken with large bamboo shoots and onions. The second product is 'Crispy & Tender Bite-sized Pork Fillet Cutlet' (1,000 yen for 7-9 pieces), offering a juicy pork fillet with a crispy coating. The third product is single-serving southern bluefin tuna tataki (1,320 yen). These products are designed to meet modern dining needs such as quick dinners, lunch boxes, and single servings.