Meeting the Growing Demand for 'Adult Hobbies' Among Women in Their 50s: Laugh Inc.'s 'Digital Flower Artist Training Course' Surpasses 100 Students in 5 Months

Laugh Inc. (Location: Minato-ku, Tokyo; CEO: Shigenori Nagafuchi) has launched the 'Digital Flower Artist Training Course,' an experiential online program that allows adults, primarily in their 50s, to learn professional-grade digital flower art on an iPad from home. Since its launch five months ago, the course has surpassed 100 students and is gaining popularity. Under the brand purpose of 'Designing a life worth living through learning and hobbies,' Laugh develops experiential online courses in fields such as art, calligraphy, cooking, crafts, and sweets. The company advocates for 'Learning Leisure,' a new lifestyle consumption where people invest time and money into learning and hobbies to enrich their lives, much like traveling or dining out. The Digital Flower Artist course provides an environment where students can enjoy authentic creative experiences at home by combining online videos, material kits, and instructor support. In the era of the 100-year life, how one spends time and finds passions after 50 is crucial for life satisfaction. Laugh addresses common online learning challenges—such as lack of motivation or difficulty in gathering tools—through its 'at-home atelier' design. The course has been well-received by women in their 40s and 50s, who report finding hobbies they can sustain and moments of deep immersion. The curriculum covers everything from basic tracing and coloring to advanced techniques using YUKI's custom brushes. Laugh continues to aim for a society where adults can immerse themselves in their passions by spreading the culture of 'Learning Leisure.'