A Cosmetic Company's Serious Answer to 'I'm Doing Skincare, But It Still Feels Incomplete'

Inner Beauty Supplement 'Beeglow'

*¹ Urutsuya Lactobacillus® is a registered trademark of Toa Yakuhin Kogyo Co., Ltd.

Lovee Planet Inc. (Minato-ku, Tokyo) will launch Beeglow, an inner beauty supplement designed to support radiance, under its natural skincare brand FRUTiA (Fruitia) on Thursday, July 16, 2026.

Japan’s inner beauty market continues to grow annually, with the 2025 market size estimated at 112.1 billion yen—an increase of 2.6% from the previous year (according to TPC Marketing Research). Amid rising demand for products that combine beauty and wellness, FRUTiA, as a cosmetics brand, has decided to address beauty needs that cannot be met by skincare alone through a new approach: inner care.

The Small Discomforts Voiced by Customers in Their 40s and 50s

FRUTiA has long supported customers’ skin concerns through plant-powered skincare. Recently, however, the brand has increasingly heard the following feedback from customers in their 40s and 50s who diligently follow daily skincare routines:

"Skincare alone no longer feels sufficient."

"I feel my skin is losing its clarity with age."

"By evening, my face looks tired."

While each change may be subtle, they become noticeable every time one looks in the mirror. In response to these voices, FRUTiA arrived at the idea of offering not just external skincare, but also inner beauty routines. This insight became the starting point for the development of the inner beauty supplement Beeglow.

As a company with deep experience in skincare, FRUTiA has come to understand that certain skin concerns cannot be addressed by external care alone. Beeglow was developed as a new option for inner care.

— FRUTiA Brand Representative

Three Ingredients Targeting 'Skin Oxidation'

Reactive oxygen species generated in the body due to UV exposure, stress, and lack of sleep are considered one of the causes of skin aging—essentially, a state in which the skin 'rusts.' Beeglow includes three ingredients specifically selected to target this 'skin oxidation (oxidative stress)' and support daily inner care habits.

① Apple Polyphenol

A polyphenol ingredient extracted from unripe apples. Small, green unripe apples contain more polyphenols than ripe apples, as they naturally produce these compounds to protect themselves from external threats and UV rays.

Due to their high concentration, unripe apple polyphenols have gained attention in the beauty and wellness fields.

*Note: This product does not guarantee the effects mentioned.

*² Source: T. Tanabe, Food and Science, 1, 100–104 (1995)

Approximately 10 times more polyphenols than ripe apples*²

② Urutsuya Lactobacillus®*¹ (H61 strain)

A strain selected by the National Agriculture and Food Research Organization (NARO) from approximately 2,000 types of lactic acid bacteria, based on its high SOD activity—the enzyme function that neutralizes reactive oxygen species.

A study*³ conducted by the raw material manufacturer reported changes in skin condition among women aged 40 and above who continuously consumed food products containing this strain.

*Note: This product does not guarantee the effects mentioned.

*¹ Urutsuya Lactobacillus® is a registered trademark of Toa Yakuhin Kogyo Co., Ltd.

*³ From 'Effects of Lactococcus lactis H61 on the skin and physical condition of Japanese women,' The Japanese Journal of Pharmacology, Vol. 85, No. 5&6

③ Cranberry Powder

Formulated with cranberries, rich in polyphenols.

Supports daily well-being.

Cranberry fruit

Because We’re a Cosmetic Company, We’re Serious About Inner Beauty Too

Since its inception, FRUTiA has valued 'bringing out the skin’s natural beauty through the power of plants.'

That’s why Beeglow also emphasizes quality that makes it easy to take every day.

- Uses plant-derived capsules (HPMC)

- Manufactured in a GMP-certified facility

- Carefully selected beauty ingredients

We want to support beauty from within, reaching areas that skincare alone cannot.

That is the intention behind Beeglow.

Product Overview

Product Name: Beeglow

Release Date: Thursday, July 16, 2026

Contents: 90 capsules (approximately 30-day supply)

Price: 5,400 JPY (tax included)

Sales Method: FRUTiA Official Online Shop (https://frutia.jp/)

Beeglow Launch Campaign

To commemorate the launch of Beeglow, we are offering a special 'Subscription Plan Campaign.'

Benefit 1: 63% Off on First Subscription Order

By signing up for the subscription plan, you can try the product at a special limited-time price of 1,980 JPY (tax included)—63% off the regular one-time purchase price of 5,400 JPY (tax included).

* The subscription delivers every 30 days.

* From the second delivery onward, the price is 4,320 JPY (tax included).

* The special first-time price is limited to one per person (per household).

* One-time purchases are also available at 5,400 JPY (tax included).

Benefit 2: 30-Day Full Money-Back Guarantee

If the product does not suit your body, we offer a full refund of the purchase price within 30 days of delivery—even if the product has been opened. Return shipping costs are the customer’s responsibility.

* For details on the refund guarantee, please visit the official website.

[Period] Thursday, July 16, 2026 – Monday, August 31, 2026

About FRUTiA

FRUTiA is a brand that believes in 'aging beautifully with the power of plants.' We offer skincare and inner care products made with carefully selected natural ingredients.

We will continue to develop products that support the beauty of each individual customer.

Brand Website: https://frutia.jp/shop/pages/about

For Media Inquiries

We are available to accommodate media interviews, product sample requests, image material provision, and developer commentary related to this press release, within reasonable limits. If you need any materials for your article, please feel free to contact us at the inquiry address below.