10th Anniversary Celebration Littluz, a jewelry atelier in Toyohashi, Aichi, operated by two sisters, marks its 10th anniversary in 2026. To commemorate this milestone, the company is unveiling a 10th-anniversary logo featuring a deer motif, distributing limited-edition tote bags, and holding a 10th-anniversary sale.

Brand Philosophy Littluz is a small atelier brand that creates wedding rings, engagement rings, and jewelry inspired by nature and flowers. Raised by a father who was a jewelry craftsman, the sisters, who dreamed of becoming jewelry designers, gained experience and launched their small atelier in 2016.

Under the concept of 'jewelry that makes you feel kind to yourself,' they design each piece by carefully listening to the thoughts and background of each client. They prioritize craftsmanship that supports the feelings and life milestones of the wearer rather than mass production.

Logo Significance and Benefits The 10th-anniversary logo adopts the 'deer' motif. Deer have long been considered symbols of 'growth,' 'rebirth,' and 'quiet strength,' and because their antlers grow back every year, they are also known as symbols of 'milestones' and 'new beginnings.' This logo reflects on the 10 years Littluz has walked and expresses the desire to continue evolving while remaining a presence that accompanies customers' lives.

A limited-edition tote bag with a 10th-anniversary design will be presented to customers who purchase or contract for items worth 10,000 yen (including tax) or more, while supplies last.

Additionally, a '10th Anniversary Sale' is being held to express gratitude, with a 10% discount on store items and eligible online store items (*custom-made items and some products excluded).

In an era where mass consumption is the norm, the brand aims to deliver 'jewelry that you will want to wear and treasure for a long time.' The sisters will continue to produce jewelry that gently accompanies each individual's life.

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  • Source: PR TIMES
  • Category: Event