Legit One Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Kei Tamura, hereinafter "the Company"), which provides the corporate communication service "LEGIT MOBILE," conducted a "Usage Status and Satisfaction Survey on Corporate Mobile Phone Manufacturer Selection" targeting 596 individuals involved in the introduction and selection of corporate smartphones, as well as business persons currently using them, in order to promote the reduction of communication costs and optimization of fixed costs for small and medium-sized enterprises.

This survey calculated the adoption share of major manufacturers used as corporate smartphones (iPhone, Galaxy, SHARP AQUOS, OPPO, Xiaomi, etc.). Furthermore, we conducted an in-depth analysis based on quality standards including cost performance (cospa) and time performance (taipa), and assigned our own ratings on a scale of 5 stars. This release proposes the optimal manufacturer selection according to corporate objectives (low cost, balance, performance focus) and "optimization of communication costs" by combining voice plans such as 5-minute and 10-minute unlimited calls.

Background of the Survey

As DX (Digital Transformation) and operational efficiency (improvement of taipa) advance in many companies, the role of "corporate mobile phones (corporate smartphones)" provided to employees is being emphasized more than ever. However, when selecting devices, they are often chosen based on criteria that do not match the company's actual business operations, such as "iPhone because it's safe" or "Android because it's cheap."

In our previous survey on call usage, it was revealed that approximately 30% of companies contract for "completely unlimited calls" despite the fact that about 99% of business calls end within 10 minutes, highlighting a "plan mismatch."

This time, to resolve not only plan mismatches but also device (manufacturer) mismatches, and to achieve further significant cost reductions and fixed cost savings, we conducted a thorough investigation targeting 596 users.

Survey Results 1: Corporate Smartphone Adoption Share. iPhone Leads, Domestic Competitor SHARP Follows, Overseas Cost-Performance Brands Emerge

When we surveyed 596 people on "Which manufacturer's corporate smartphone is currently mainly adopted/provided within your company?", the following results were obtained.

1st Place: Apple (iPhone) ── 35.6% (212 people)

2nd Place: SHARP (AQUOS) ── 24.2% (144 people)

3rd Place: Samsung (Galaxy) ── 15.4% (92 people)

4th Place: OPPO (Oppo) ── 11.1% (66 people)

5th Place: Xiaomi (Xiaomi) ── 6.9% (41 people)

Others (Sony, Kyocera, etc.) ── 6.8% (41 people)

iPhone maintains its top position due to its overwhelming brand power and ease of use, and SHARP (AQUOS) boasts enduring popularity in second place due to its reliability as a domestic manufacturer. On the other hand, "Asian emerging cost-performance manufacturers" such as OPPO and Xiaomi have been rapidly increasing their share in recent years. It is evident that their adoption is progressing, especially among small and medium-sized enterprises, with the aim of minimizing initial investment.

Survey Results 2: [Scrutinized by Quality Standards] "Star Ratings" for Corporate Smartphone Manufacturers by Objective

We analyzed user satisfaction (ease of use, durability, processing speed, etc.) and device procurement costs (ease of introduction) in this survey, and summarized them as a "star rating" out of 5 points for each corporate objective.

【Real Voices from Companies That Introduced Them (User Satisfaction)】

・Apple (iPhone)

"Strong security and low risk of information leakage," "Easy to standardize operation methods across the company, saving training time (taipa)." On the other hand, there were also voices saying, "Device prices are soaring, and there is a cost barrier to equipping all employees."

・Samsung (Galaxy)

"Among Android devices, processing power is overwhelmingly high, and it runs smoothly even when multiple apps are open," "Large screen models are convenient for presenting documents at client sites." Although high-end models are expensive, they are highly rated by companies that prioritize business efficiency.

・SHARP (AQUOS)

"Battery life is incredibly long, and no charger is needed even when working outside," "Excellent waterproof, dustproof, and shock resistance, making them durable even for field work." They have earned immense trust as "infrastructure-type cost-performance" combining moderate pricing and high durability.

・OPPO (Oppo)

"The device price is very low. Initial costs were significantly reduced when purchasing in bulk," "Sufficient specs for internal chat, calls, and using Google Workspace." A strong ally for companies prioritizing cost reduction.

・Xiaomi (Xiaomi)

"Despite the low price, the screen is beautiful, and most importantly, fast charging is extremely quick," "Even if the battery is about to run out, it recharges in a short time, so it's reassuring when working outside." Along with OPPO, they are rapidly gaining traction among small and medium-sized enterprises looking to minimize costs.

Survey Results 3: Maximize Communication Cost Optimization by Combining Device "Selection by Objective" x "Voice Plan"

From the survey results, it became clear that the optimal way to choose a corporate smartphone is clearly divided based on the role the company requires from the device.

【Optimal Solution for Corporate Smartphone Manufacturer Selection】

For Low Cost (want to minimize initial expenses to the extreme): OPPO, Xiaomi

For Moderate Cost Performance (prioritizing durability/battery life): SHARP AQUOS

For Performance Focus (security/operational efficiency): iPhone, Galaxy

What is important here is not only the cost of the device but also the simultaneous optimization of the monthly "voice call plan."

No matter how much you choose OPPO, Xiaomi, or SHARP AQUOS to reduce device costs, if you uniformly select an expensive "completely unlimited call" plan "just in case," it will not lead to long-term fixed cost reduction. As revealed in the previous survey, 99% of actual business calls end within 10 minutes. Therefore, optimizing devices according to corporate objectives and switching voice plans to "5-minute unlimited calls" or "10-minute unlimited calls" is the key to achieving true "communication cost optimization" for small and medium-sized enterprises.

▼ Click here to view the previous survey article ▼

Is "Completely Unlimited Calls" Really Necessary for Corporate Mobile Phones? The Fact That 99% of Actual Business Calls End Within 10 Minutes! LEGIT MOBILE Proposes "Optimization of Corporate Communication" Based on Data! [Legit One Inc.]

"Optimization of Corporate Communication" Proposed by LEGIT MOBILE

To reduce corporate communication costs, it is necessary to abolish uniform device and plan contracts and implement flexible combinations tailored to the department and actual work conditions.

"LEGIT MOBILE," which sells corporate-only low-cost SIMs and devices, can propose a one-stop solution from device procurement of each manufacturer that received high ratings in this survey to low-cost voice plans.

Departments focused on internal work and communication ➡ "OPPO/Xiaomi" x "5-minute unlimited calls" for extreme cost reduction!

Sales staff with frequent fieldwork ➡ "SHARP AQUOS" x "10-minute unlimited calls" to balance durability and calls!

Executives and creative staff ➡ "iPhone/Galaxy" x "Unlimited calls tailored to actual usage" for improved operational efficiency!

When simulating these by the number of corporate lines contracted, significant fixed cost reduction effects can be expected as follows.

▼ Cost Reduction Simulation by Number of Contracted Lines (Annual Fixed Cost Reduction Effect) ▼

For 100 lines (small to medium-sized enterprises):

Reduction of 50,000 to 100,000 yen per month ➡ Annual cost reduction of 600,000 to 1,200,000 yen!

For 500 lines (companies with multiple stores, many sales staff):

Reduction of 250,000 to 500,000 yen per month ➡ Annual cost reduction of 3,000,000 to 6,000,000 yen!

In 2026, with soaring device prices, continuing uniform contracts like "everyone gets an iPhone just in case" or "everyone gets completely unlimited calls" will lead to "invisible losses" of millions to tens of millions of yen annually, especially as the company size increases.

"LEGIT MOBILE" - 3 Strengths for Optimizing Both Communication Costs and Operations

The corporate-only low-cost SIM service "LEGIT MOBILE" provides a one-stop solution not only for cost reduction but also for a system that allows corporations to operate smartphones with peace of mind.

1. Industry's Lowest Pricing and Abundant Plans Selectable by Line/Device

The monthly basic fee is free for the first month with no minimum usage period. The voice + 1GB data plan is priced at 780 yen (excluding tax) per month, and the 5GB plan is 1,100 yen (excluding tax) per month, which are among the lowest in the industry. Furthermore, from the highly demanded "5-minute unlimited calls (550 yen/month)" and "10-minute unlimited calls (750 yen/month)" to "completely unlimited calls (1,800 yen/month)," flexible combinations can be made according to business content, thoroughly eliminating wasteful costs.

2. Simple Management Screen for "Visualization" of Each Employee's Usage Status and Further Optimization

From the dedicated management console, you can centrally manage all employees' data usage and call volume in real-time. By regularly monitoring and checking usage details, continuous fixed cost optimization by the company itself, such as "removing unlimited calls for lines with low call volume" or "changing to the optimal data plan," can be easily achieved. In the event of device loss, it also includes security features that allow for immediate SIM suspension via remote operation.

3. "Generous Support System" by Dedicated Staff for Each Company and Speed of "Same-Day Shipping at the Earliest"

Despite being an inexpensive low-cost SIM, each company is assigned a "dedicated representative" who provides consistent support from introduction to operation. They also handle adjustments to billing and payment cycles according to company rules, and "kitting (initial setup)" to deliver devices ready for immediate use. Furthermore, with shipping as early as the same day and service availability the next day, as well as same-day provision of overseas options for urgent business trips, the operational burden on corporate general affairs and IT staff is dramatically reduced.

▼ For "LEGIT MOBILE (Legit Mobile)" service details and consultations, click here ▼

A corporate-only low-cost SIM service that uses Docomo's high-quality network and can be flexibly contracted from a single line. With industry-leading low plans starting from 780 yen/month and a centralized management screen, it optimizes corporate communication costs and usage status. Each company is assigned a dedicated representative who provides thorough support from kitting to post-introduction operation and overseas business trip support.

https://legitone.co.jp/legitmobile/

Survey Overview

Survey Name: Usage Status and Satisfaction Survey on Corporate Mobile Phone Manufacturer Selection (2026 Edition)

Target Audience: Individuals involved in the introduction and selection of corporate smartphones in domestic small and medium-sized enterprises and general companies, or business persons using provided devices.

Data Sample Size: 596 people

Survey Period: May 2026 - June 2026

Survey Method: Internet questionnaire survey

Survey Organizer: Conducted by Legit One Inc. "LEGIT MOBILE"

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【Request for Data Citation/Reprint in Articles, etc.】 When using the content, survey results, and images from this release, please be sure to include a link to the official website of Legit One Inc. (https://www.legitone.co.jp/) and the Legit Mobile service page (https://legitone.co.jp/legitmobile/).

【Company Profile】

Company Name: Legit One Inc.

Representative Director: Kei Tamura

Location: 2F SEABIRD Bldg., 3-13 Yotsuya, Shinjuku-ku, Tokyo, 160-0004

Reception Hours: Weekdays 9:00 - 17:30 (excluding Saturdays, Sundays, and holidays)

Company URL: https://legitone.co.jp/

Service URL: https://legitone.co.jp/legitmobile/

Business Description: Telecommunications business based on the Telecommunications Business Act, sales and rental of telecommunications equipment, consulting services related to the telecommunications business, and all related businesses.

Registration Number: Ministry of Internal Affairs and Communications Notification Number for Telecommunications Business: A0722796

Secondhand Dealer's License (Tokyo Metropolitan Public Safety Commission): No. 304382521726

【Contact Information for Inquiries】

Department: Public Relations Department, Legit One Inc.

Address: 2F SEABIRD Bldg., 3-13 Yotsuya, Shinjuku-ku, Tokyo, 160-0004

Email Address: [email protected]

Reception Hours: Weekdays 9:00 - 17:30 (excluding Saturdays, Sundays, and holidays)

FACT BOX

  • Source: PR TIMES
  • Category: Survey報告
  • Organizations: Apple / SHARP / Samsung