Sock Manufacturer Renfro Japan Joins the 'Heatstroke Prevention Voice-Calling Project'!

Renfro Japan Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, Director and Branch Manager: Ryota Takahashi), the Japanese subsidiary of one of the largest sock manufacturers and distributors in the United States, is pleased to announce its participation in the "Heatstroke Prevention Voice-Calling Project," a public-private initiative. As part of this effort, the "SEA BREEZE Cool Towel" sold on the Renfro Japan official EC store has been selected as a target product for the project, and we will promote awareness activities for heatstroke prevention during the summer months. We will actively encourage "voice-calling" for heatstroke prevention through our product offerings, enabling everyone to enjoy the summer season, including summer vacation, outdoor events, and festivals, in a healthy and comfortable manner.

※The SEA BREEZE trademark is used under license from FineToday Co., Ltd.

©FineToday Co.,Ltd.

What is the "Heatstroke Prevention Voice-Calling Project"?

The "Heatstroke Prevention Voice-Calling Project" is a project that promotes awareness activities through "voice-calling for heatstroke prevention" in collaboration with the government, local municipalities nationwide, as well as companies and private organizations. This awareness campaign aims to permeate society as a whole with awareness and action for heatstroke prevention by encouraging "taking a cool break" and "hydration" in various settings such as daily life, events, and workplaces.

The project advocates three concepts: the "Town Oasis Concept," where stores and offices across Japan become places to escape the heat; the "Voice-Calling Bond Creation Concept," which fosters new bonds throughout society starting with calls to those around us; and the "Cooling Lifestyle Concept," which proposes Japanese-style food, clothing, and housing to cool both body and mind. Renfro Japan will particularly promote collaborative efforts under the "Cooling Lifestyle Concept."

Product Overview

・Name: SEA BREEZE Cool Towel

・Composition: 58% Nylon, 42% Polyester

・Size: 95cm x 30cm

・Colors: Light Green, Light Blue, Light Pink, Light Gray, Marine Blue, Light Orange, Yellow

・Suggested Retail Price (Tax Included): \1,000

【About Renfro Japan Co., Ltd.】

RENFRO CORPORATION is one of the largest sock manufacturers and distributors in the United States, founded in 1921. Renfro Japan Co., Ltd. is its Japanese subsidiary, established in October 2012.

Amidst Japan's sock industry, which has many long-established companies, we operate under the corporate philosophy of "We are Game Changers / We are changing the world from our feet," and our guiding principle is to remain a company that constantly changes and challenges, without being bound by existing rules or experiences.

【Company Profile】

Company Name: Renfro Japan Co., Ltd.

Head Office Location: Tennozu First Tower 3F, 2-2-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo

Representative: Ryota Takahashi, Director and Branch Manager

Susan C. Bevard

Corinna A. Norris

Establishment: October 2012

Capital: 50,000,000 yen

Business Activities: Manufacturing and sales of socks and knitted goods.