Roger Vivier Announces Pre-Fall 2026 Campaign Starring Yeji

Roger Vivier announces its Pre-Fall 2026 campaign, created by Creative Director Gérald Wirth and starring global brand ambassador Yeji. Shot in the salon of the Parisian maison Vivier, this campaign continues the narrative from the Spring/Summer 2026 campaign, expressing creativity, memory, and imagination through a playful lens.

Yeji, a member of the globally renowned K-pop group ITZY and a symbol of a new generation of global talent, embodies a bold and contemporary style vision. Known for her commanding stage presence, individuality, and rich expressiveness, she reflects the maison’s dialogue around elegance, creativity, and joie de vivre. Since becoming Roger Vivier’s global brand ambassador, Yeji has helped convey the brand’s universe—where Parisian heritage meets modern culture—to a broader global audience through various collaborative projects.

The campaign visuals capture Yeji relaxing among archival materials and playing Twister with a rabbit, radiating the joyful, whimsical spirit that defines Roger Vivier.

At the heart of the collection is the iconic Belle Vivier slingback, presented in soft autumnal hues of smoky green, beige, and pink using color-blocked suede. It is styled with the matching Belle Vivier hobo bag in the same material. The Belle Vivier clutch, known for its signature buckle and elongated silhouette, also appears in suede this season as a defining accessory.

The campaign styling features new Ranger loafers and delicate Viv’ in the City pumps, showcasing modern elegance through diverse approaches. The new Ranger loafer features a low square heel and a mini Éclat Crystal buckle, offering a refined daily look while maintaining the maison’s distinctive decorative flair. Meanwhile, the Viv’ in the City pumps, with their slender heels and covered buckle details, deliver a more delicate and sophisticated aesthetic, completing an elegant daytime ensemble with a touch of light femininity.

Through the Pre-Fall 2026 campaign, Gérald Wirth further explores the dialogue between heritage and contemporary culture at Roger Vivier. Set within the maison Vivier, imagination drawn from archives, exceptional craftsmanship, and the modern femininity embodied by Yeji converge under a spirit of spontaneity and joy.

About Roger Vivier

Founded in 1937, Roger Vivier is named after the French footwear designer, one of the most talented and innovative figures in 20th-century haute couture and luxury footwear. After opening its first boutique in Paris, Monsieur Vivier designed thousands of whimsical, artistic, and captivating shoes for the world’s most iconic women—from Queen Elizabeth II to Josephine Baker, Elizabeth Taylor, Ava Gardner, and Grace Kelly. Throughout his life, he invented countless heel shapes, forever evolving the traditions of shoe design and fashion silhouettes, offering endless possibilities for dressing up, day or night. Italian designer Gérald Wirth has served as Creative Director of Roger Vivier since 2018, infusing the collections with his playful, decorative spirit and evolving the founder’s legacy through his modern design language. The collections now extend to handbags, jewelry, hats, and vests, with Wirth’s craftsmanship celebrated by actresses, singers, artists, and royalty—from Isabelle Huppert to Laura Dern, Michelle Yeoh, Eva Green, Hunter Schafer, and Selena Gomez.

Official website: www.rogervivier.com

Official Instagram: @rogervivier

For inquiries, please contact:

Roger Vivier Japan PR Department

TEL: 03-5539-3280