Watabe Wedding Corporation will begin selling 'WAMODA JAPAN,' a sustainable fashion brand using kimonos that were slated for disposal, starting Monday, June 1, 2026, at the Watabe Wedding Kyoto headquarters (Kamigyo-ku, Kyoto). 'WAMODA JAPAN' is a fashion brand born from the desire to 'pass on happiness to the next person' by remaking kimonos used for weddings and special occasions. Most of the reasons for disposal were minor issues like small scratches or fraying, while the rest of the fabric remained in wearable condition. Using only the high-quality parts of these kimonos, the brand has transformed them into daily-use items such as aloha shirts and sweatshirts.
FACT BOX
- Source: PR TIMES
- Category: product_launch