Kamimura Farm to Host 'Zero Food Waste Meat Lottery Campaign' Starting June 8, Rewarding Customers for Finishing Meals

Watami Kamichiku Co., Ltd., based in Ota City, Tokyo, has announced the launch of the 'Zero Food Waste Meat Lottery Campaign' starting June 8, 2026. This initiative aims to reduce food waste through customer engagement at its 'Kamimura Farm' yakiniku restaurants.

### Campaign Background: Food Education Connecting Gratitude for Meat to the Future In the food service industry, particularly in all-you-can-eat formats, food waste from over-ordering is a significant issue. Kamimura Farm, which serves premium 'Satsuma Beef' raised by dedicated producers in the Kamichiku Group, believes in enjoying every slice. Instead of imposing restrictions, the campaign proposes a positive, game-like approach where finishing a meal leads to rewards. It also serves as a 'food education' opportunity for children to value their food.

### Campaign Details Groups that order an all-you-can-eat course and finish everything on their table (including meat and side dishes) are eligible to participate in the 'Meat Lottery' at the time of payment.

- **Period:** Monday, June 8, 2026 – Sunday, June 21, 2026 - **Participating Stores:** All 11 Kamimura Farm locations nationwide, including Keikyu Kamata, Moriguchi, Fuchu, Johoku Kurokawa, Yachiyo, Yao, Yokohama Tsurumi, Ageo, LaLaport Fukuoka, Fukushige Jurokucho, and Funabashi Miyamoto.

### Rewards (Quantity per store) - **Special Prize:** A5-rank Kagoshima Wagyu Beef Gift Set (1 winner) - **Prize A:** Watami Farm Gift Set (6 grass-fed ice cream cups, 3 winners) - **Prize B:** 290 yen meal voucher (500 winners)

Kamimura Farm continues to offer a new normal dining experience, combining high-quality Wagyu with contactless service via express lanes and serving robots.