July 10th "Natto Day" [First 29 Customers Get It for 50 Yen or Half Price!] Second Campaign Held Due to Popular Demand! Delivering Healthy Deliciousness and New Eating Habits with "Natto Meat®", the Next-Generation Meat Made from Soy Meat x Natto Bacteria.

July 10, 2026

Ichieido Co., Ltd.

To Whom It May Concern,

"Natto Meat® = Soy Meat x Natto Bacteria," a plant-based product, offers a nutritional balance comparable to chicken breast with [23.2g protein / only 1.2g fat] per serving, plus [7.4g dietary fiber], equivalent to about 2 heads of lettuce. You can now try "Natto Meat®" from anywhere in Japan.

It looks and feels like meat, but tastes like natto! Ichieido Co., Ltd. (Headquarters: Gotemba City, Shizuoka Prefecture, Representative: Kaoru Adachi), which manufactures and sells the next-generation meat "Natto Meat" (fermented soybean meat), has fully launched its e-commerce site on its official homepage. To commemorate "Natto Day" on July 10th, we will hold a special trial campaign limited to a total of 29 customers on a first-come, first-served basis. (1) [First 10 Customers] First Trial Set (1 pack + special sauce) + Free Shipping = Total 50 Yen (We feel it's free!) (2) [First 19 Customers] New Habit Starter Set (2 packs at 50% OFF + special sauce) = Total 540 Yen + Shipping Fee. We deliver a new sensory healthy experience that will satisfy your stomach and body by simply making a small change to your daily meals.

[Ichieido Official Homepage (Purchase Here)] https://ichieido.co.jp [Ichieido Official Instagram] https://www.instagram.com/nattonikuya/

The Appeal of "Natto Meat®": Traditional Fermentation x Plant Power for a Happy Mind and Body

Ichieido's "Natto Meat" was born to meet the desire to "eat delicious food heartily and healthily every day." By combining the power of traditional Japanese natto bacteria and soybeans and carefully fermenting and aging them, we have created a novel plant-based meat with a new sensory experience.

Its greatest features are its rich nutrients beneficial for the body and its ease of use, making daily meals more convenient. With [23.2g protein / only 1.2g fat / 7.4g dietary fiber] per bag (100g), it achieves an ideal balance in one product. You can enjoy the chewy texture like meat and the umami of natto bacteria through fermentation. Furthermore, it is a pre-cooked type that can be eaten "immediately" just by taking it out of the refrigerator and opening the bag. No sauce is included, and it is free of preservatives and additives, allowing for customization to your preferred taste, bringing peace of mind and happy smiles to your dining table.

High Protein x Ultra-Low Fat x Gut Health. Achieve all three with one bag, supporting your lifestyle with its PFC balance.

Easy Soy Meat & Cooking Arrangements! (For those who want to enjoy their daily meals deliciously)

We offer surprising ease of use even for those already incorporating soy meat. There's no need for troublesome rehydration; simply open the bag, place it on rice or salad, or quickly combine it with other ingredients to easily add a healthy menu item with a different flavor. Natto Meat is vegetarian, even when eaten.

For Those Aiming for Ideal Body Makeovers and Strength Training (For those aiming to build a supple and beautiful physique)

As a new option for daily meals that can become monotonous with only protein and chicken breast. With high protein and surprisingly low fat, it's a [PFC balance weight loss meal] with god-tier macros of P:23.2g / F:1.2g! It supports weight loss period constipation measures (7.4g dietary fiber) and deliciously supports your ideal physique.

Time-Saving and Cost-Effective, Guilt-Free Eating (For those who want to eat a body-friendly meal quickly even on busy days)

Even on busy mornings or after a tiring day at work, you can create a "healthy 30-second meal" without using knives or heat, simply by placing it on a tamago kake gohan (rice with raw egg) or your favorite salad. It's not heavy even when eaten late, and you'll feel light and refreshed the next morning.

Inner Care with Gut Health and Fermented Foods (For those who want to comfortably continue their inner beauty journey)

As it is plant-based meat packed with natto bacteria, protein, and dietary fiber, you can easily incorporate natto bacteria into your diet if you like fermented foods. With protein to support metabolism, dietary fiber to cleanse your gut, and only 1.2g of fat, it supports inner beauty.

New Texture and a New Habit with Your Favorite Natto, Without Mixing! (For those who want to discover new natto menus)

For natto lovers, because it's "meat-shaped" rather than granular, you can eat it directly with chopsticks without the hassle of mixing, place it on rice, or enjoy it as a meat-like ingredient that you can pick up with chopsticks in salads, zaru soba, or zaru udon. It offers diverse arrangements and expands the ways to enjoy natto infinitely.

July 10th (Natto Day) Commemorative EC Special Campaign Overview

(1) [First 10 Customers] First Trial Set (We feel it's free!)

Contents: Natto Meat 1 pack (100g) + Special Sauce

Regular Price: 540 Yen + 270 Yen = Total 810 Yen + (Shipping Fee)

Campaign Price: Total 50 Yen (tax included) Free Shipping

* This is a special price for those who want to try it for the first time!

(2) [First 19 Customers] New Habit Starter Set

Contents: Natto Meat 2 packs + Special Sauce

Product 540 Yen x 2 + Sauce 270 Yen = Total 1350 Yen (+ Shipping Fee)

Campaign Price: 2 packs 50% OFF + Special Sauce = Total 540 Yen (tax included) + Shipping Fee

(3) [Trial Single Item] Natto Meat 1 pack (Limited Time Offer)

Contents: Natto Meat 1 pack

Price: 540 Yen (+ Shipping Fee)

(4) [Ideal for New Habits] Natto Meat 4 Pack Set

Contents: Natto Meat 4 packs

Price: 2,160 Yen (+ Shipping Fee)

"Natto Meat": A New Habit to Enjoy Natto Bacteria in Various Delicious Ways!

An arrangement recipe booklet to enjoy from the day you receive it will be included in the package.

"Natto Meat Tamago Kake Gohan" and "Easy Speed Small Dish Requiring No Cooking" which is perfect for the upcoming hot season, and more. Simply replace your usual ingredients to greatly expand the deliciousness and nutritional value.

Chopped cucumber and Natto Meat layered with miso Natto Meat Sashimi Natto Meat Samgyeopsal Style Natto Meat Onion Salad

You can also view simple recipes and videos on "How to Eat Natto Meat!" https://www.instagram.com/nattonikuya/

Message from the Representative

Kaoru Adachi, Representative Director, Ichieido Co., Ltd. Since opening our Gotemba main store in March, we have been truly encouraged by the smiles of many local residents and tourists saying, "What is Natto Meat?" "It's delicious!" "I love it!" We are delighted to be able to launch our e-commerce site for nationwide delivery and to hold our second campaign at this memorable time, especially on "Natto Day," July 10th. Furthermore, to convey the enjoyment and possibilities of "Natto Meat," we have also started offering a "Natto Meat Lunch Set" at our Gotemba main store, limited to 10 meals per day. What we aimed for was not health through self-denial or hardship, but "food that is delicious for both mind and body," making the dining table suddenly joyful. We hope to be a safe and secure ingredient that gently accompanies the daily lives of those who skillfully incorporate soy meat into their diet, as well as those who want to start a new healthy habit.

About Ichieido Co., Ltd.

We are a natto meat shop based in Gotemba, pursuing food that is delicious for both mind and body, required for the coming era, by utilizing the power of fermentation, a traditional Japanese food that has been passed down. Aiming for a new food culture that starts from scratch and continues for a long time, we will continue to deliver "food that is delicious for mind and body" to dining tables across Japan.

Company Overview

Company Name: Ichieido Co., Ltd.

Head Office (Store) Location: 626-3 Hagiwara, Gotemba City, Shizuoka Prefecture, 412-0042

Business Activities: Food Manufacturing, Wholesale, and Sales

Established: March 15, 2026

Official HP (EC Site): https://ichieido.co.jp

Contact Information for Inquiries

TEL: 0550-88-8742

Email: [email protected]