The Animal Welfare Corporate Partners (AWCP) and the Sustainable Restaurant Association Japan (SRA Japan) are hosting the 'Animal Welfare Action Campaign' starting July 1st. For the month-long period ending July 31st, participating restaurants are invited to promote dishes and initiatives featuring cage-free eggs. The 'BEST Animal Welfare Award' will be presented to exceptional participants at an awards ceremony to be held in Tokyo on November 24th.

Campaign Overview - Period: July 1 (Wed) – July 31 (Fri), 2026 - Target: Restaurants nationwide

How to Participate - Serve menu items using cage-free eggs (including free-range, aviary-raised, or Organic JAS certified) during the campaign period. - Register via the dedicated website. - Share your efforts on social media or through restaurant menus.

Participation Benefits - Nationwide PR opportunities (official website, social media, media coverage) to boost customer acquisition and awareness. - Differentiation through sustainable messaging, enhancing brand value. - Networking opportunities with other forward-thinking restaurants for collaboration.

Awards Top-performing restaurants will receive the 'BEST Animal Welfare Award' in November. Finalists will be invited to the ceremony with two complimentary guest tickets.

Registration Registration is available via the online form (approx. 3 minutes to complete). https://form.jotform.com/261107257296459

Background While over 95% of laying hens in Japan are kept in narrow cages, the transition toward cage-free systems is accelerating globally. By taking the lead in utilizing cage-free eggs and sharing these initiatives, the restaurant industry has the power to shift societal consciousness and action.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン