Five 'Official Ambassadors' Selected to Share Kutchan's Charm '360 Degrees' to the World! Kutchan Tourism Association x Insta360 Partnership Project Officially Begins

The Kutchan Tourism Association (Kutchan-cho, Hokkaido) has announced the selection of five members as its 'Kutchan Tourism Association Official Ambassadors,' as the second phase of its tourism promotion partnership with Insta360, a company globally known for its 360-degree cameras and imaging technology.

Following the selection, an appointment ceremony and orientation for future activities were held in Kutchan-cho on Thursday, May 28, officially launching the year-round promotion utilizing state-of-the-art imaging technology.

Project Background: Solving Summer Challenges and Strengthening Year-Round Communication The Kutchan Tourism Association and Insta360 signed a partnership on tourism promotion on April 22, 2026. While the Niseko area of Kutchan-cho is known globally as a premier winter ski resort, it faces challenges in addressing the 'off-season' slump in visitor numbers and public engagement during the summer.

The five selected ambassadors will utilize innovative camera equipment provided by Insta360 to promote the charms of Kutchan throughout the year with overwhelming visual expression.

Introduction of Kutchan Tourism Association Official Ambassadors (5 members) Chosen from applicants across Japan and abroad, including local residents and fans of Kutchan, these five individuals were selected for their creative expression and strong passion for the region (Term: June 1, 2026 - March 31, 2027).

- Mr. Takoshima (Instagram: @yutotakoshima) - Mr. Fukuda (Instagram: @m_y_1220) - NORTH FIELD CREATE (Instagram: @northfieldcreate) - Mr. Yamamoto (Instagram: @aya_sns_labo) - Mr. Kanetsuka (Instagram: @rakanikunotaki)

Appointment Ceremony and Orientation (Held May 28) At the appointment ceremony, ambassadors were presented with certificates and business cards, and loaned Insta360 equipment. The subsequent orientation covered future activities, including reporting on local businesses and attending 'Tourism Management Meetings' to discuss next-generation tourism town development.

Future Developments Ambassadors will conduct promotional activities through their personal social media accounts. High-quality visual materials (photo and video data) captured will be provided to the Tourism Association for use in public relations and promotions.