Towada-Oirase Tourism Organization Adds 'Oirase Stream' Design to Coaster-Type Surveys to Boost Visitor Feedback Collection

The Towada-Oirase Tourism Organization (Chairman: Emiro Iwama) has announced the addition of a new 'Oirase Stream' design to its 'Coaster-Type Survey' initiative, designed to encourage visitor feedback. The coasters will continue to be distributed throughout fiscal 2026.

### About the Coaster-Type Survey To maximize the collection of visitor opinions, the organization distributes coasters at local restaurants and hotels. These coasters feature high-quality designs that encourage visitors to take them home as travel memories. The artwork is produced by 'Jitozu,' a local design unit based in Towada City, focusing on motifs rooted in the region.

With the addition of the 'Oirase Stream' design to the existing 'Horse' and 'Lake Towada' versions, the collection now comprises three types. By deploying specific designs in different areas, the organization aims to promote regional circulation and increase survey response rates.

### Details of the Oirase Stream Design The new design captures the delicate layers of nature unique to the Oirase Stream, including mossy rocks, water flowing through trees, and sparkling sunlight. The reverse side features the leaf of a beech tree, a representative species of the forest. A pre-punched hole at the top allows visitors to attach the coaster to their belongings as a souvenir.

### Results and Future Outlook The number of survey responses reached 2,070 in fiscal 2025, a significant increase from 1,132 in the previous year. The organization plans to continue refining the designs and distribution methods to leverage visitor feedback for improving regional tourism strategies and the overall hospitality environment.