What are the highlights of the Sanno Matsuri Shinko-sai parade?

The majestic parade of about 500 people in dynastic costumes covering 23km, and the newly debuted 'Ebisu' float.

What information is available on the Sanno Matsuri website?

It provides festival highlights, parade routes, timing, and nearby tourist attractions.

Are there other campaigns associated with Sanno Matsuri?

Yes, it is linked with Tokyo's 'Edo Tokyo Campaign,' featuring float displays and music experiences at Marunouchi Building.

Chiyoda City Tourism Association Releases 'Sanno Matsuri Guide': Biennial Shinko-sai Parade to be Held June 12

Published May 20, 2026 8:00 PM ・ Updated Jun 14, 2026 12:01 AM ・ 4 min read ・ Source: PR TIMES

The Chiyoda City Tourism Association is launching a dedicated website and map for the Sanno Matsuri festival, held at Hie Shrine from June 7 to 17, 2026. This year marks the biennial main festival, featuring the Shinko-sai parade with a 500-person procession through central Tokyo.

The Chiyoda City Tourism Association is releasing the 'Sanno Matsuri Guide' website, summarizing the appeal and highlights of the Sanno Matsuri, held at Hie Shrine from June 7 (Sun) to June 17 (Wed), 2026. A 'Sanno Matsuri Highlight Map' will also be published on June 2 (Tue) to provide festival routes.

This year is a special biennial 'Main Festival' year, featuring the Shinko-sai parade—the highlight of Sanno Matsuri. Approximately 500 people in dynastic costumes will parade through about 23km of the city center, transforming the usual business district into a one-day historical scene.

'Sanno Matsuri Guide' Website Over 11 days starting June 7, various rites and events will take place. Addressing visitor inquiries about where to watch, the association has launched the guide to provide a clear overview of festival highlights, parade routes, and passing times, along with recommended sightseeing spots in the Chiyoda area.

About Sanno Matsuri Sanno Matsuri is the annual grand festival of Hie Shrine in Nagatacho, Chiyoda, counting among the 'Three Great Festivals of Japan' and the 'Three Great Festivals of Edo.' 2026 is the biennial main festival year for Sanno Matsuri.

The Biennial 'Shinko-sai' About 500 people in dynastic attire, accompanied by portable shrines and floats, will march in a 300-meter-long procession through central Tokyo. The route takes them through the National Theatre, Imperial Palace, Marunouchi, Ginza, and Nihonbashi. Date: June 12 (Fri), 8:00–18:00

◎ Must-See! Debut of the 'Ebisu' Float For the first time, the 'Ebisu' float will join the parade, representing good fortune.

Omikoshi Gathering in Kojimachi Neighborhood portable shrines will converge on Hie Shrine. The sight of these shrines ascending the 52 steps of the Otoko-zaka staircase is a spectacle. Date: June 13 (Sat), evening (scheduled)

Edo Tokyo Campaign 2026 Spring An exhibition at Marunouchi Building will feature the 'Shizuka Gozen' Edo-style float and the fusion mobility 'Tsunaguruma,' along with music experiences.

FACT BOX

Source: PR TIMES
Category: Event

Chiyoda City Tourism Association Releases 'Sanno Matsuri Guide': Biennial Shinko-sai Parade to be Held June 12

⚡ Key Points

About Sanno Matsuri Sanno Matsuri is the annual grand festival of Hie Shrine in Nagatacho, Chiyoda, counting among the 'Three Great Festivals of Japan' and the 'Three Great Festivals of Edo.' 2026 is the biennial main festival year for Sanno Matsuri.

Omikoshi Gathering in Kojimachi Neighborhood portable shrines will converge on Hie Shrine. The sight of these shrines ascending the 52 steps of the Otoko-zaka staircase is a spectacle. Date: June 13 (Sat), evening (scheduled)

Edo Tokyo Campaign 2026 Spring An exhibition at Marunouchi Building will feature the 'Shizuka Gozen' Edo-style float and the fusion mobility 'Tsunaguruma,' along with music experiences.

FACT BOX

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