The 'Let's Go to the Cinema!' Executive Committee consists of four organizations: the Motion Picture Producers Association of Japan, the Foreign Film Importer-Distributors Association of Japan, the Motion Picture Association (MPA), and the Japan Association of Theater Owners. With the goal of reaching 200 million moviegoers, they are deploying various measures such as the 'Couple 50 Discount' and the 'Anti-Movie Piracy Campaign'.
FACT BOX
- Source: PR TIMES
- Category: Event