Kazunari Ninomiya Appointed Ambassador! 'Secret Cinema' Unannounced Screening Event Announced

'Secret Cinema' Event Announced

The 'Let's Go to the Cinema!' executive committee, as part of its initiative to reach 200 million annual theater admissions, held the '1st Film Industry Young Professionals Strategy Meeting' in 2025. Selected from that meeting, the committee will host 'Secret Cinema,' a special one-day event where the film title is kept a secret until the screening begins.

Event scheduled for Thursday, June 25th!

'Secret Cinema' is a special event where a film selected by an ambassador who loves movies—a film they want everyone to experience in a theater at least once—is screened without revealing the title beforehand. By encouraging people to visit the theater without knowing the work, it offers the thrill of a 'chance encounter' only possible in a cinema. No spoilers, no preconceptions. It's an unforgettable cinematic experience for movie fans, those who don't visit theaters often, and anyone looking for new entertainment.

Special Screening Selected by Ambassador Kazunari Ninomiya

Kazunari Ninomiya has been appointed as the event's ambassador. Currently active at the forefront of the film industry, Ninomiya agreed to the role, resonating with the passion of young industry members who want to promote the appeal of movie theaters.

On the day of the event, a talk show hosted by Ninomiya is scheduled before the screening. As both a leading actor in Japanese cinema and a movie fan, he will share his passion for film and the allure of theaters. The talk show will be broadcast live to participating theaters nationwide.

Event Overview

- Date and Time: Scheduled for Thursday, June 25, 2026, at 18:30 - Venue: TOHO Cinemas Hibiya + live broadcast at participating theaters nationwide - Ambassador: Kazunari Ninomiya

*Detailed information and participating theaters will be announced on the official website and official X account.